2024
DOI: 10.1186/s13731-024-00376-6
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Performance recovery of creative sector industries: strengthening management literacy and digital business innovation

Wahyudiono,
Yustinus Budi Hermanto,
Soffia Pudji Estiasih
et al.

Abstract: This study examined the effect of strengthening management literacy on digital business innovation and accelerating performance recovery and examined the impact of digital business innovation on accelerating performance recovery. This study is explanative/associative research accompanied by hypothesis testing. The unit of analysis in this study was creative industry entrepreneurs, with a total population of 354. Sampling in this study used purposive sampling with specific criteria and obtained 194 as a sample … Show more

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