2023
DOI: 10.1075/ijolc.00054.sto
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Performances of transparency

Anne Storch

Abstract: The names by which luxury items are marketed are often interpreted as names that trigger forms of mimesis. By considering the connections made through naming, products such as perfumes seem to be powerful metaphors for a particular lifestyle, wealth, and specific identity constructions, thereby obviously suggesting the possibility that through owning and using such products, clients can – for a while – become what is promised on the package. The names of perfumes and fragrances in postcolonial contexts, howeve… Show more

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