Personal Norm and Pro-Environmental Consumer Behavior: An Application of Norm Activation Theory

Setiawan, Budi; Afiff, Adi Zakaria; Heruwasto, Ignatius

doi:10.21002/amj.v13i1.13213

Cited by 4 publications

(3 citation statements)

References 6 publications

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“…One of the strategic efforts to improve the performance of MSMEs in Beest, F. van, B. Braam, & S. Boelens. [13] research is increasing knowledge for MSME actors in the financial sector (financial literacy) so that MSME actors can manage and account for their business correctly [15]. Financial literacy, in this case, also helps MSME actors in facilitating the effective use of products and developing the best product skills according to their needs so that, in the end, they can increase financial inclusion.…”

Section: Financial Inclusion Based On the Financial Servicesmentioning

confidence: 99%

The Impact of Financial Literacy and Financial Inclusion on the Performance of MSME in Bogor City

Puspitasari

Astrini

2022

AJEBA

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Aims: This study aims to analyze the impact of financial literacy and inclusion on the performance of MSMEs in the Bogor city region. The existence of MSMEs in Bogor city has an essential role that needs to analyze through financial literacy and inclusion approaches. Methodology: The respondents were selected through a non-probability sampling technique, mainly purposive sampling. Primary data was gathered by using a self-administered questionnaire with five points Likert scale. Multiple regression was conducted to analyze the research hypotheses determined. Results: The results, financial literacy, partially has a significant effect on MSMEs’ performance. Unfortunately, financial inclusion did not support by empirical data. Nevertheless, financial literacy and inclusion simultaneously significantly affect MSMEs’ performance in the Bogor city region.

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Section: Financial Inclusion Based On the Financial Servicesmentioning

confidence: 99%

The Impact of Financial Literacy and Financial Inclusion on the Performance of MSME in Bogor City

Puspitasari

Astrini

2022

AJEBA

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“…The calculation is in table 2. In Budi Setiawan's research on Personal norm and pro-environmental consumer behavior: an Application of Norm Activation Theory, data on the r-value of the AC-AR relationship did not exist because the researcher did not measure the relationship between these variables (Setiawan et al, 2021). Based on the results of the analysis, the relationship between AC to PN, AR to PN and AC to AR is heterogeneous (QAC-PN = 1004.48, QAR-PN = 376.56, and QAC-AR = 62.66 p<0.001).…”

Section: Resultsmentioning

confidence: 99%

.

Winingsih

Rahmayanti

Budiaman

et al. 2022

jppipa, pendidikan ipa, fisika, biologi, kimia

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Tujuan penelitian ini adalah untuk mengetahui hubungan antara variabel norm activation model (NAM) yaitu awareness of consequences (AC), ascription of responsibility (AR) dan personal norm (PN) dalam menumbuhkan perilaku pro lingkungan. Jenis penelitian ini adalah meta analisis dari 3 jurnal terkait korelasi antara variabel norm activation model. Hasil penelitian dengan jumlah responden gabungan sebanyak 8277 responden menunjukkan bahwa AC berkorelasi positif terhadap PN dengan rAC-PN = 0,6866, AR berkorelasi positif terhadap PN dengan rAR-PN = 0,6731, dan AC berkorelasi positif terhadap AR dengan rAC-AR = 0,6005 masuk dalam kategori tinggi dan nilai signifikansi p<0,001. Selain itu 3 jurnal bersifat heterogen dan tidak bias publikasi. Berdasarkan fakta tersebut dapat disimpulkan bahwa ada antara variabel norm activation model terdapat hubungan yang saling terkait.

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“…The second variable focuses on the ascription of responsibility, which plays a significant role in shaping personal norms and driving individuals to adopt behavior that mitigate food waste. Personal norms, the third variable, reflect an the individual intrinsic commitment to reducing food waste, driven by a feeling of a moral obligation to act accordingly (Setiawan et al, 2021). Notably, personal norm exhibit a positive effect on reducing food waste (Wang et al, 2022).…”

Section: Methodology 31 Selecting Objectivementioning

confidence: 99%

Identifying types of behavior of food SMEs towards food waste management

Nurisusilawati,

Qista Karima

2023

SJES

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Food waste is a significant sustainable challenge in Indonesia, particularly in commercial centers like Banyumas, it ranks as the second largest source of food waste. Despite the availability of information on food waste management, a substantial amount of food waste continues to be generated by food Small and Medium-sized Enterprises (SMEs). This research aims to categorize food SMEs in Banyumas based their food waste management behavior. The Extended Norm Activation Model framework was employed to assess the behavior of food SMEs in managing food waste. A questionnaire survey was conducted on 115 food SMEs in Banyumas, leading to the formation of two clusters through K-Means clustering: unmanageable and manageable. The unmanageable cluster exhibited the lowest levels of knowledge, awareness, and intention regarding food waste management and still requires substantial improvement in managing food waste. In contrast, the manageable cluster comprises food SMEs that have successfully implemented food waste management practices. These businesses demonstrate a heightened awareness of the food waste issue, take individual responsibility for addressing it, actively work to reduce waste. The finding of this research can serve as a basis fpr developing tailored mitigation strategies based on the behavior of SMEs in each cluster.

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Personal Norm and Pro-Environmental Consumer Behavior: An Application of Norm Activation Theory

Cited by 4 publications

References 6 publications

The Impact of Financial Literacy and Financial Inclusion on the Performance of MSME in Bogor City

The Impact of Financial Literacy and Financial Inclusion on the Performance of MSME in Bogor City

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Identifying types of behavior of food SMEs towards food waste management

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