“…Once internalized, a value system functions in several ways, affecting an individual's perceptual processes in the manner that external stimuli are perceived in ways that are in consistency with that individual's value structure (Postman, Bruner & McGinnies, 1948;Williams, 1979). Values also serve to legitimize operations, providing justifications for an individual's behavior (Williams, 1979;Nord, Brief, Atieh & Doherty, 1988), and directly affecting behavior, encouraging individuals to act in accordance with their values (e.g., Rokeach, 1973;Williams, 1979).…”