Personality variables and response to color.

Cerbus, George; Nichols, Robert C.

doi:10.1037/h0048173

Cited by 27 publications

(13 citation statements)

References 66 publications

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“…Adels (I978), with children as subjects, French and Alexander (I 972), using college students , and Rahn (I976), using criminals and civilians, all found evidence in favor of the color/ personality reo lationship (using colors of the LCT). On the other hand, a review of the literature on the possiblity of a color/ personality relationship failed to indicate support for such an idea (Cerbus & Nichols, 1963). Marzolf and Kirchner (1973) studied color use with the house-treeperson test and concluded that color choice offered only a tentative suggestion of personality traits.…”

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confidence: 99%

Color preference as a function of the object described

Holmes

Buchanan

1984

Bull. Psychon. Soc.

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Noting the inconsistent research on the relationship between color and personality, the authors present data on one of the possible reasons for the problem. The problem addressed is that color/personality research almost always presents a color patch or patches and draws inferences from the subjects' choices, ignoring the possibility that color preference is related to the object in question. College students were asked to give their favorite colors for a number of items (e.g., automobile). The results clearly show that color preference is a function of the object described. That is, color preference cannot be asked independently of an object if that color preference is to have interpretive significance.

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confidence: 99%

Color preference as a function of the object described

Holmes

Buchanan

1984

Bull. Psychon. Soc.

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“…However, no increase use of colour was found for hysterical, anxious individuals, nor for groups of neurotics or schizophrenics. These indecisive and insignificant results were not supporting the application of these findings to interpret personality traits from the use of colour (Cerbus & Nichols, 1963). Valdez and Mehrabian (1994) reported the difficulty of drawing conclusions related to the effect of personality and psychopathology from the available studies for them because of methodology weakness and invalidity of the measures used in these studies (from their view) (Valdez & Mehrabian, 1994).…”

Section: Effect Of Gendermentioning

confidence: 77%

“…Ou et al (2010) found that female observers prefer colour pairs with high-lightness or low chroma values more than their male counterparts . Cerbus and Nichols (1963) studied the effect of personality on colour response. Various clinical groups-hysterics, anxious and depressed neurotics, and psychotics in general were studied and compared with normals in colour responsiveness.…”

Section: Effect Of Gendermentioning

confidence: 99%

A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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Colour design research studies are concerned with identifying colour preferences and emotion elicited by colours, and a deep understanding of the aspects shaping these emotions will lead to better exploitation of colour design. This study highlights the aspects that contribute to human emotional response to colour. Hue, brightness and chroma are colour attributes used in different colour model identifying colours. Brightness and chroma in most studies affect the hue on colour emotion association. Colour context, texture and size are also discussed in terms of contribution to colour motion response. Other factors such as time span and culture impact the colour emotion link and aspects related to humans including personality, age, gender and preference to colour and/or emotion are discussed. The findings of this research will benefit marketers and designers to understand the effective usage of colour in design making in its aesthetical and functional aspects.

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“…Many experimental studies have shown that the results of projection methods are often far from reality (Lilienfeld, Wood, & Garb, 2000). What is more, even very early reviews have neglected the proposed relationships between response to colour and the majority of personality attributes (Cerbus & Nichols, 1963). Nevertheless, continuous interest in the above-mentioned methods has insipired further discussion of colour usege in psychological diagnoses.…”

Section: Colours In Psychological Diagnosesmentioning

confidence: 98%

Color studies in applied psychology and social sciences: An overview

Sorokowski¹,

Wrembel²

2014

Polish Journal of Applied Psychology

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Our article presents a comprehensive overview of studies on colour from the perspective of applied psychology and social sciences. It discusses major findings from the psychology of colour applied to marketing, business, politics and sports as well as to problems connected with using color tests in psychological diagnoses. Moreover, we present an overview of particularly interesting colour studies on synaesthesia related to cognitive and applied psychology as well as psycholinguistics. Finally, we discuss the most recent trends in investigations into applied colour psychology as well as potential directions for further research. Streszczenie:Artykuł stanowi szczegółowy przegląd przeprowadzonych badań nad kolorem z perspektywy psychologii stosowanej i nauk społecznych. Omówione zostały główne wyniki badań dotyczących psychologii koloru z zakresu marketingu, biznesu, polityki i sportu jak i problemy związane z zastosowaniem testów kolorów w diagnozie psychologicznej. Ponadto analizie zostały poddane szczególnie interesujące studia nad synestezją z zakresu koloru będące na pograniczu psychologii kognitywnej i stosowanej jak i psycholingwistyki. Artykuł poglądowy kończy prezentacja najnowszych trendów w psychologii koloru oraz dyskusja dotycząca kierunków dalszych badań.

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Personality variables and response to color.

Cited by 27 publications

References 66 publications

Color preference as a function of the object described

Color preference as a function of the object described

A Study of the Factors Affecting Colour Meaning and Emotional Response

Color studies in applied psychology and social sciences: An overview

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