Personalized choice prediction with less user information

Abstract

While most models of human choice are linear to ease interpretation, it is not clear whether linear models are good models of human decision making. And while prior studies have investigated how task conditions and group characteristics, such as personality or socio-demographic background, influence human decisions, no prior works have investigated how to use less personal information for choice prediction. We propose a deep learning model based on self-attention and cross-attention to model human decision making which takes into account both subject-specific information and task conditions. We show that our model can consistently predict human decisions more accurately than linear models and other baseline models while remaining interpretable. In addition, although a larger amount of subject specific information will generally lead to more accurate choice prediction, collecting more surveys to gather subject background information is a burden to subjects, as well as costly and time-consuming. To address this, we introduce a training scheme that reduces the number of surveys that must be collected in order to achieve more accurate predictions.