Personnel training as a factor in the formation of the export potential of the agro-industrial complex of the region

Dalisova, N. A.; Grishina, I. I.

doi:10.1088/1755-1315/315/2/022072

Cited by 4 publications

(4 citation statements)

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“…It should be remembered that a lot of work has been done with the client and it will be much easier to persuade him to re-purchase than initially because he already trusts the company to some extent, knows about the company and is ready to cooperate. You need to continue working with this client, push him to further purchases and make efforts to retain the client [26][27][28][29].…”

Section: Resultsmentioning

confidence: 99%

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Nezamova

Olentsova

2021

E3S Web Conf.

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The article considers the system of product distribution and the possibilities of its development and improvement through the use of progressive, digital marketing technologies on the example of agricultural enterprises in the Krasnoyarsk Region in Russia. This problem becomes particularly relevant in times of crisis, when the need to reduce the cost of production increases. The process of product distribution is quite expensive, it has a number of organizational disadvantages. This process does not fully use modern digital marketing technologies to form a customer base, which would significantly speed up the process of product distribution. The article identifies the factors that restrain the development of the process of product distribution, which include: long distances between the subjects of the process, insufficient development of the transport network, its slow renewal, lack of distribution centers and their weak technical equipment, insufficiently developed infrastructure. Also, for a more effective organization of product distribution channels, it is necessary to actively implement modern digital marketing technologies in the process of product distribution, which will help to form a customer base and develop long-term communications with potential customers.

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Section: Resultsmentioning

confidence: 99%

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Nezamova

Olentsova

2021

E3S Web Conf.

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“…Weak competitors are sources of business growth. Consumers of these players are the most attractive potential customers [13][14][15][16]. The principle of working with weak competitors is: programs and actions aimed at switching customers.…”

Section: Methodsmentioning

confidence: 99%

Improving the Competitiveness of Poultry Farms in the Krasnoyarsk Region of Russia

Рожкова

Stepanova

2021

E3S Web Conf.

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Poultry farming is one of the key branches of agriculture. Every year, the demand for dietary products of poultry farms increases, both consumers and producers are interested in the development of agricultural enterprises that supply poultry meat and eggs. In the market of the region there are a large number of poultry farms that supply meat products. The competitive environment of modern poultry farms is characterized by acute competition for the consumer. The solution to the problem of increasing the competitiveness of enterprises involves the development of measures to achieve and maintain competitive advantages in this market. The article presents the analysis results of the competitiveness for key suppliers of poultry meat and eggs in the regional market of the Krasnoyarsk region. The criteria of poultry farms competitiveness in the region are defined. Expert assessments of competitors based on the "4P"concept are compiled. Based on the results of the analysis, a competitiveness diagram of the largest regional producers of poultry meat and eggs is compiled. On the basis of the competitiveness polygon, the development directions of competitive advantages of poultry farms in the region are identified. The proposed measures to promote sales in the format of outside trade will lead to changes in the competitiveness polygon of poultry farms. The article presents recommendations for the acquisition and development of stable competitive positions in the regional market of poultry products. The key success factors influencing the competitiveness of poultry farms in the regional poultry meat market are identified, the most important trends in the development of the competitive environment and ways to improve the competitiveness of poultry farms and their adaptation to changing conditions are presented.

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“…De esa manera, el personal adquirirá competencias claves para enfocarse a las actividades de exportación. (Dalisova & Grishina, 2019) Por otro lado, según Ramírez en el paper "Eficacia de las asociaciones empresariales para la participación de las PYME en el negocio de la exportación" menciona las diversas modalidades de asociación con fines de exportación. Además, su investigación comprueba la eficiencia y rendimiento de esta.…”

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“…Tal como señalan Dalisova & Grishina (2019), las capacitaciones son un importante factor para el proceso exportador de los productos agrícolas, dado que no solo los jefes de áreas deben de mantenerse capacitados, sino también las líneas inferiores del organigrama, puesto que parte del éxito de las empresas exportadoras se generan por mantener un desarrollo de competencias por parte del personal.…”

Section: Aplicación Principalunclassified

Análisis de los factores: Calidad, capacitación y asociatividad que influyen en las exportaciones de café especial de Chanchamayo Junín, Perú en el periodo 2014-2018

Tigre¹,

Cárdenas²

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En la actualidad, el café es uno de los bienes de mayor comercialización del mundo y una de las bebidas con mayor grado de aceptación mundial, esto debido a su sabor y demás atributos resaltantes al consumirlo. Sin embargo, al ser altamente comercializado su precio se encuentra expuesto a variaciones constantes, pues son cotizados en el mercado de valores. Entre los años 2014-2018 el consumo mundial de café de todo tipo ha ido incrementándose y creando nuevos productos a base de este. En este periodo, muchos países han ido consolidándose como productores de cafés especiales. Este es el caso de Colombia, Etiopia, Brasil, Vietnam y Honduras, los cuales han trabajado rigurosamente en cobrar este tipo de relevancia. En el presente documento se analiza los factores: Calidad, capacitación y asociatividad que influyen en las exportaciones de café especial de café especial de Chanchamayo, Junín - Perú. Para ello, se analiza la relación que habita entre las variables. La investigación posee un enfoque mixto, es decir, cuantitativa y cualitativa. Según los datos resultantes, se obtiene que los factores guardan relación con las exportaciones de café especial, pues es nivel es significativo y correlacionado.

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Personnel training as a factor in the formation of the export potential of the agro-industrial complex of the region

Cited by 4 publications

References 0 publications

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Improving the Competitiveness of Poultry Farms in the Krasnoyarsk Region of Russia

Análisis de los factores: Calidad, capacitación y asociatividad que influyen en las exportaciones de café especial de Chanchamayo Junín, Perú en el periodo 2014-2018

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