Perspective taking and emotion: The case of disgust and sadness

Binyamin-Suissa, Limor; Moyal, Natali; Naim, Alona; Henik, Avishai

doi:10.1016/j.concog.2019.102773

Cited by 9 publications

(4 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We thus simulated subjective envy in participants by providing them with a first-person perspective-taking hypothetical scenario task (see Procedure section in Materials and Methods). Importantly, previous findings indicate that negative affective responses can be induced by taking another's perspective (Todd, Forstmann, Burgmer, Brooks, & Galinsky, 2015;Gilead et al, 2016;Binyamin-Suissa et al, 2019;Takahashi et al, 2009). For example, Gilead et al (2016) found that taking the perspective of either a tough/ resilient or sensitive/squeamish individual could differentially simulate the expected negative affective state of the target.…”

Section: Introductionmentioning

confidence: 98%

Individual differences in envy experienced through perspective-taking involves functional connectivity of the superior frontal gyrus

McDonald

Becker

Meshi

et al. 2020

Cogn Affect Behav Neurosci

View full text Add to dashboard Cite

Envy is the painful or resentful awareness of another's advantage combined with a desire to possess that same advantage. Recent neuroscientific research has begun to shed light on the brain regions that process the experience of envy, including regions of the prefrontal cortex involved in emotional processing and social cognition. It is still unclear, however, which regions of the brain are functionally connected during the experience of envy. We recorded functional neuroimaging data while inducing simulated envy in participants, experienced through a perspective-taking hypothetical scenario task. In this task, participants took the perspective of a protagonist portrayed in a written description and compared themselves to either i) a self-similar/superior individual, ii) a self-dissimilar/superior individual, or iii) a self-dissimilar/average individual. During each comparison, participants also reported how much envy they experienced while taking the protagonists perspective. We demonstrate an inverse relationship in the connectivity of the left superior frontal gyrus to both the right supramarginal gyrus and the precuneus with respect to selfreported envy ratings across participants. In other words, we show that the greater the functional connectivity that the left superior frontal gyrus shares with the right supramarginal gyrus and precuneus, the less reported envy a participant experiences. Overall, our results are in line with previous research implicating the superior frontal gyrus in the reappraisal of negative emotions and extend these findings by showing this region is also involved in modulating the simulated experience of the social comparative, negative emotion of envy.

show abstract

Section: Introductionmentioning

confidence: 98%

Individual differences in envy experienced through perspective-taking involves functional connectivity of the superior frontal gyrus

McDonald

Becker

Meshi

et al. 2020

Cogn Affect Behav Neurosci

View full text Add to dashboard Cite

show abstract

“…Each priming condition contains 8 stimulus and each of them is presented for 16ms. The 16 stimuli corresponding to disgust and sadness were taken from Binyamin-Suissa et al [ 62 ]. Experiment 1 and the eight neutral pictures were taken from the IAPS [ 63 ] picture database.…”

Section: Variablesmentioning

confidence: 99%

Age and moral disgust: An experimental priming effects vignette study

Corradi,

Aguilar,

Aguiar

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

“…Building emotional connections must thus become an overarching perspective through which retail bank marketers must not only study their customers' interactions on social media, but also respond appropriately with educational financial content marketing (Pedersen, 2021). Financial content marketing must include positive emotional expressions in a positive emotional tone on social media (Binyamin-Suissa et al, 2019). After all, customers' lived experiences and sensitivity towards their financial well-being should be more important than promoting products (Maggs, 2021).…”

Section: / 16mentioning

confidence: 99%

Emotional brand communication on social media to foster financial well-being

Plessis

2023

ONLINE J COMMUN MEDIA TECHNOL

View full text Add to dashboard Cite

Through the lens of the emotional contagion theory, it is argued in this paper that retail banks’ brand communication strategies must enhance customers’ financial well-being in a bid to foster more engagement and create more trust. Financial well-being is even more important when customers experience hard economic times, as was the case during the period under review. To engage emotionally with customers in a digital environment devoid of real interaction, retail banks must be more aware of their emotional tone on social media by implementing a brand communication strategy that is more empathetic. Adopting an inductive qualitative research approach, this study assessed the emotional tone most evident in the Twitter corpora of seven South African retail banks’ social media brand communication during a pandemic, from a financial content marketing perspective. These banks were selected because they supply banking services to the general public, as opposed to corporations or other banks. In doing so, several data analysis tools were used to understand the context and the emotional tone characteristics embedded in the corpus, namely linguistic inquiry and word count, NVivo, and the social media analytics tool, Mention. While the retail banks’ financial content marketing initiatives focused on educating consumers about the banks’ products and services and how these may assist them to accomplish their financial objectives, the banks did so with an empathic approach and a positive emotional tone. This study contributes to the literature by highlighting the need for financial brands, particularly retail banks, to focus on a positive emotional tone in their social media brand communication strategies to enhance customers’ financial well-being, especially in developing countries. The findings also accentuate importance of understanding emotional contagion for effective financial content marketing.

show abstract

Perspective taking and emotion: The case of disgust and sadness

Cited by 9 publications

References 18 publications

Individual differences in envy experienced through perspective-taking involves functional connectivity of the superior frontal gyrus

Individual differences in envy experienced through perspective-taking involves functional connectivity of the superior frontal gyrus

Age and moral disgust: An experimental priming effects vignette study

Emotional brand communication on social media to foster financial well-being

Contact Info

Product

Resources

About