Perspectives on the Development of Intelligent Control Technology in the Field of Artificial Intelligence

Zou, Liyang; Liu, Guojun; Yang, Wei; Wang, Wen

doi:10.1109/cac53003.2021.9728450

Cited by 1 publication

(1 citation statement)

References 19 publications

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“…Until October 2022, only 117 hospitality properties in the United States were certified by Leadership in Energy and Environmental Design (LEED; U.S. Green Building Council, 2022). In China, less than 10% of hotels were certified as green hotels by the China Hospitality Association (Zou et al, 2021). Evidence shows that cost is still one of the major challenges for hotel developers and hoteliers in adopting green practices, especially in countries with less strict regulations (Liu & Hu, 2021;Rahman & Reynolds, 2016).…”

Section: Introductionmentioning

confidence: 99%

Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

Wei

Chen

et al. 2023

Journal of Hospitality & Tourism Research

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Understanding how green hotels can gain marketing advantages could motivate hoteliers to adopt green practices during construction and operation. This study investigates the mediation role of perceived psychological benefits on consumers’ environmental concerns and their willingness to pay a measurable premium for green-label hotels. Data gathered from 540 Chinese consumers revealed that a mismatch between the involvement of hotels and online travel agencies (OTAs) hampers the relationship between environmental concerns and perceived psychological benefits of booking green-label hotels on OTAs, further influencing consumers’ willingness to pay a premium. This research uncovers an overlooked but crucial factor that reduces consumer satisfaction with the hotel-choice process and why it makes consumers willing to pay a premium for green-label hotels. Drawing from the findings, recommendations are also proffered for hoteliers to conceive and execute green marketing tactics.

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Section: Introductionmentioning

confidence: 99%