Persuading the undecided: An interdisciplinary approach to increase public support for the arts

Shehryar, Omar; Weidner, Kelly; Moshavi, Dan

doi:10.1002/pa.1652

Cited by 2 publications

(2 citation statements)

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“…The undecided voter group furthermore holds the highest potential for persuasion (Kosmidis and Xezonakis, 2010;Shehryar et al, 2017). Public support for social and political causes often critically depends on the undecided decision makers.…”

Section: Introductionmentioning

confidence: 99%

Persuasion of the Undecided: Language vs. the Listener

Longpre¹,

Durmus²,

Cardie³

2019

Proceedings of the 6th Workshop on Argument Mining

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This paper examines the factors that govern persuasion for a priori UNDECIDED versus DECIDED audience members in the context of on-line debates. We separately study two types of influences: linguistic factors-features of the language of the debate itself; and audience factors-features of an audience member encoding demographic information, prior beliefs, and debate platform behavior. In a study of users of a popular debate platform, we find first that different combinations of linguistic features are critical for predicting persuasion outcomes for UNDECIDED versus DECIDED members of the audience. We additionally find that audience factors have more influence on predicting the side (PRO/CON) that persuaded UNDECIDED users than for DECIDED users that flip their stance to the opposing side. Our results emphasize the importance of considering the undecided and decided audiences separately when studying linguistic factors of persuasion.

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Section: Introductionmentioning

confidence: 99%

Persuasion of the Undecided: Language vs. the Listener

Longpre¹,

Durmus²,

Cardie³

2019

Proceedings of the 6th Workshop on Argument Mining

View full text Add to dashboard Cite

show abstract

“…Além da pouca utilização de estratégias de marketing, nas últimas décadas, as organizações e oferta de cultura e artes tem respondido a grandes mudanças tecnológicas, demográficas, sociais e econômicas (Foreman-Wernet, 2017;Shehryar, Weidner, & Moshavi, 2018;Wiid & Mora-Avila, 2018). O sistema de subsídios públicos, de onde surge a maior parte do incentivo para oferta de atividades e bens culturais, se mostra incapaz de alcançar o grande objetivo de levar acesso à cultura para todos (Donnat, 2011).…”

Section: Contextualizaçãounclassified

Os perfis de consumidores de atividades culturais e os fatores de exclusão da participação cultural de brasileiras e brasileiros

Laurentino¹

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Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. Article 27 of the Universal Declaration of Human Rights sets culture as a universal right, which should make cultural participation a priority theme of government agendas, although not the reality in many countries. Given this context, the present study sought to investigate consumer profiles of cultural activities in Brazil. This goal unfolded into four others. The first three refer to the identification and description of the profiles of current consumers of cultural activities in Brazil, also groups with different behaviors in relation to those activities and comparing the groups regarding sociodemographic and behavioral characteristics. The fourth specific goal was concerned with the identification and description of the group most excluded from cultural participation, as well as the investigation of factors related to this exclusion. To achieve these objectives, the literature review raised themes about culture, cultural capital, Bourdieu's notion of habitus and field, Social Reproduction Theory and arts marketing. As for the methods, mixed methods were applied. It was used data from survey conducted in 2017 with 10630 people in 12 Brazilian cities, conducted by Datafolha and designed by JLeiva. For more depth in qualitative analysis, it was used data from two focus groups conducted in São Paulo and Rio de Janeiro. It was used, for quantitative analysis, cluster analysis with the IBM SPSS. For the qualitative analysis, content analysis was performed with NVivo Pro 12. The main findings contextualize Bourdieu's (2017) theory of distinction as they explain the existence of consumer profiles of cultural activities with differences related to aspects of class, income and education, and situate the issue of Internet access as a prominently socializing factor for the person's cultural consumption. Other findings related to the exclusion from cultural participation suggest that there is a powerful relation between women's imputed reproductive labor and the range of impediments to actively consider the practice of cultural activities. It is possible to infer that the relational position of women in society, especially when she is from lower economic classes, represents a level of symbolic violence that undermines her possibilities of cultural participation through several key points: little to no free time, household and domestic activities, reproductive labor, little economic capital, dependence of the male figure on different aspects that form women's habitus and, in part, the failure to realize that all these aspects are connected. Finally, the main results were discussed according to the theoretical framework, pointing theoretical contributions to the areas of consumer behavior, cultural consumption and audience development, as well as practical contributions to the development of public and cultural policies, with suggestions for future research.

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Persuading the undecided: An interdisciplinary approach to increase public support for the arts

Cited by 2 publications

References 31 publications

Persuasion of the Undecided: Language vs. the Listener

Persuasion of the Undecided: Language vs. the Listener

Os perfis de consumidores de atividades culturais e os fatores de exclusão da participação cultural de brasileiras e brasileiros

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