Persuasion in Society

Jones, Jean G.; McClanahan, Andi; Sery, Joseph

doi:10.4324/9781003107651

Cited by 2 publications

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“…Topics were derived specifically from the needs outlined in the current NHS workforce and people plans, and from the skills which those who have served abroad clearly bring to the UK. They also align with sources which detail concepts increasingly seen as relevant to leadership in a 21st century world 21 22. The success of today’s leader depends on their ability to bring positive change, clarity and purpose to an increasingly complex and information-swamped world.…”

Section: Methodsmentioning

confidence: 75%

“…They also align with sources which detail concepts increasingly seen as relevant to leadership in a 21st century world. 21 22 The success of today’s leader depends on their ability to bring positive change, clarity and purpose to an increasingly complex and information-swamped world. They must be able to reach beyond the now-contested tropes of position power, hierarchies and outdated notions of ‘leader knows best’.…”

Section: Methodsmentioning

confidence: 99%

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How to facilitate NHS professionals to recognise and use skills gained from global health engagement when back in the UK workforce? A participatory action research project to design, pilot and evaluate a series of online leadership workshops

Spowart,

Inman,

Hardy

et al. 2024

BMJ Open

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ObjectivesLeadership knowledge and skills are known to be developed by health professionals during global health experiences overseas. However, volunteers struggle to recognise and use these new skills on return to their workplace. A series of bespoke leadership workshops were designed, delivered and evaluated by leadership experts to help enhance the transferability of leadership skills back to the UK National Health Service.DesignA mixed-methods participatory action research methodology was employed to explore the impact of the workshops. This approach lends itself to a complex, situated project involving multiple partners. Quantitative and qualitative descriptive data were collected via online survey (n=29 participants) and focus groups (n=18 focus groups) and thematically analysed.SettingThe authors delivered the tailored leadership workshops online to globally engaged National Health Service (NHS) healthcare professionals based in England who had all worked overseas within the past 5 years.Participants29 participants attended: 11 medical doctors; 6 nurses/midwives; 10 allied health professionals; 1 NHS manager and 1 student nurse (who was also working as a healthcare assistant).ResultsParticipants were able to network both during the large group discussions and while in smaller breakout groups. Data highlighted the substantial benefits obtained from this networking, with 91% of participants reporting it enriched their learning experience, particularly within a multi-disciplinary context, and by having the time and space for facilitated reflection on leadership. Furthermore, 78% agreed that they learned new skills for influencing changebeyondtheir position and 76% reported they could maximise the impact of this change for themselvesandtheir employer. Participants also reported the development of systems and ethical leadership knowledge that they felt they could transfer to their NHS roles.ConclusionsThis study extends explorations of global health experiences by moving beyond the skills gained while working in low-income and middle-income countries. The innovative online leadership workshops gave agency to individuals to recognise and use the skills gained from global health placements on return to the NHS.

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Section: Methodsmentioning

confidence: 75%

Section: Methodsmentioning

confidence: 99%

How to facilitate NHS professionals to recognise and use skills gained from global health engagement when back in the UK workforce? A participatory action research project to design, pilot and evaluate a series of online leadership workshops

Spowart,

Inman,

Hardy

et al. 2024

BMJ Open

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Sensemaking and Persuasive Sensegiving: The Thank You North East Regional COVID-19 Campaign, the Brief We Never Wanted!

Ellis,

Bowman

2024

Journal of Creative Communications

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The article explores the sensemaking/sensegiving dimensions of emotion, temporality and materiality and their relevance in shaping individual and collective behaviour. The impact of COVID-19 with its multitude of conflicting messages relating to ‘considerate behaviour’, provides a backdrop to explore how sensemaking and persuasion in relation to sensegiving are critical components of public communication efforts. A case study interpretivist approach is used, drawing on the UK-focused regional ‘Thank You North East’ campaign. This is underpinned by semi-structured interviews with the planning and creative teams responsible for the campaign. Evidence suggests that by recognising the human significance of these three dimensions of sensemaking, Aristotelian modes of persuasion (Pathos, Ethos, Logos and Kairos) can be made more meaningful. By focusing on ‘meaning-making’ as a form of persuasion, belonging and identification are encouraged, improving the perception of empathy within public health communication campaigns. The article provides a new interdisciplinary framework that synthesises scholarship from behaviour sciences, organisational studies and promotional communications and, as such, fills a literary gap where sensemaking in social marketing and communication is currently under-explored. It has further practical value, utilising insights from industry professionals to frame this new sensemaking model against creative execution.

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Persuasion in Society

Cited by 2 publications

References 0 publications

How to facilitate NHS professionals to recognise and use skills gained from global health engagement when back in the UK workforce? A participatory action research project to design, pilot and evaluate a series of online leadership workshops

How to facilitate NHS professionals to recognise and use skills gained from global health engagement when back in the UK workforce? A participatory action research project to design, pilot and evaluate a series of online leadership workshops

Sensemaking and Persuasive Sensegiving: The Thank You North East Regional COVID-19 Campaign, the Brief We Never Wanted!

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