Persuasive e-commerce website design assistant tool

Abstract

Abstracte-Commerce websites that are not structured or planned can convey the wrong message to users at best and at worse are the cause of fatigue and stress. A poorly-constructed interface will repel users, lose sales, do damage to a company's brand, and simply become an irrelevance to the business. An excess of visual, text and/or audio information burdens the user, who in turn will discard the underlying messages that the site is attempting to convey. The success of a well designed e-commerce websites can be measured through the experience of a user, and the information the user imparts from the event. The aim, therefore, of any multimedia designer especially a persuasive e-commerce website designer is to understand the needs of any potential user to effectively convey the central themes of the design and promote comprehension of the services/products/information on display.