Physical Activity Promotion: Experiences and Evaluation of the Agita São Paulo Program Using the Ecological Mobile Model

Abstract

Background, Structure, and Message to Promote Physical Activity A sedentary lifestyle, which affects 50-80% of the world's population, 1-3 is associated with the main risk factors for chronic diseases. For this reason stimulating an active lifestyle is critical to control and prevent these illnesses. In Brazil, as in other developing countries, there are few available data to determine the physical activity (PA) level of the population. 4 The first national household survey in Brazil to include PA was the Living Standards Measurement Survey conducted from March 1996 to February 1997. In that survey 11,033 people (over 20 years of age) were evaluated concerning their leisure-time physical activities (LTPA). According to the results only 13% of the Brazilians surveyed reported performing 30 min or more of LTPA on 1 or more days of the week, and only 3.3% reported doing the recommended minimum of 30 min on 5 or more days of the week. 5 In the State of São Paulo, data published in 1990 showed that a sedentary lifestyle was prevalent among 69.3% males and females (aged 18 to 70). 4 Another important issue is the cost of this lifestyle in the health system, which is estimated by the Centers for Disease Control and Prevention (CDC) to represent about 70% of all health expenses. According to 2002 data (CELAFISCS & CDC, unpublished data), 4% (US$37.5 million) of the direct cost in public health in the State of São Paulo is related to a sedentary lifestyle. The Agita São Paulo Program (the Program) was developed to address this problem. The Program is a multilevel plan that promotes messages about the health benefits of PA and coordinates activities and interventions for broader PA opportunities among more than 37 million inhabitants of the

O professor de educação física no Sistema Único de Saúde: sua prática e resultados - estudo de revisão

“…O sedentarismo da população é considerado, portanto, um importante problema de saúde pública que mobiliza reflexões e esforços, nos meios acadêmico e profissional, na busca de alternativas e soluções 3 . Neste cenário, a inserção do professorde Educação Física nas políticas e ações de promoção de saúde é merecedora de atenção, especialmente quando se considera que ela deve ser pautada por uma concepção ampla, abrangente, dinâmica e processual de saú-de 1,3 . As propostas, os projetos e/ou programas voltados para o incentivo e a realização de práticas corporais e de atividade física ganham, assim, notoriedade 4 .…”

What is Causing the Worldwide Rise in Body Weight?

“…56 The ecological model identifies three main influences, the first of which is intrapersonal factors and this is composed of demographics, biological, cognitive/affective and behavioural components. 57 The second influence is social environment factors with components including supportive behaviours, social climate, cultural policies, governing incentives and resources for activity/inactivity.…”

Results From Brazil’s 2016 Report Card on Physical Activity for Children and Youth

“…24 Implemented in 1996, the Agita São Paulo program has increased (at the state level in particular) people's knowledge regarding the biological, psychological, and social health benefits of PA and people's involvement in MVPA. 26 One of the Agita São Paulo's initiatives is the Agita Galera Program, 27 which aims to promote awareness and PA at school among children and youth. According to official data of the Board of Education of São Paulo (Secretaria da Educação do Estado de São Paulo), this school system is currently the largest in Brazil with 5300 schools, 230,000 teachers, 59,000 staff, and more than 4 million students.…”