Thanks to its non-destructive, high-resolution imaging possibilities and its sensitivity to both conductive and dielectric subsurface structures, Ground-Penetrating Radar (GPR) has become a widely recognized near-surface geophysical tool, routinely adopted in a wide variety of disciplines. Since its first development almost 100 years ago, the domain in which the methodology has been successfully deployed has significantly expanded from ice sounding and environmental studies to precision agriculture and infrastructure monitoring. While such expansion has been clearly supported by the evolution of technology and electronics, the operating principles have always secured GPR a predominant position among alternative inspection approaches. The aim of this contribution is to provide a large-scale survey of the current areas where GPR has emerged as a valuable prospection methodology, highlighting the reasons for such prominence and, at the same time, to suggest where and how it could be enhanced even more.