2019
DOI: 10.3390/su11205562
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Platform Growth Model: The Four Stages of Growth Model

Abstract: As the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a dynamic approach to understand how the platform growth model successfully enables business entities to enter the market and to continue expansion. Through 21 case studies, this research formulated the four stages of … Show more

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Cited by 15 publications
(17 citation statements)
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References 71 publications
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“…The 10th paper analyzes how social entrepreneurs' value orientation affects the performance of social enterprises in Korea, which is related to entrepreneur leading culture for open innovation dynamics, in addition to quaternary innovation strategy [119,120].…”
Section: Organizational Entrepreneurship Leading Culture For Open Innovation Dynamicsmentioning
confidence: 99%
“…The 10th paper analyzes how social entrepreneurs' value orientation affects the performance of social enterprises in Korea, which is related to entrepreneur leading culture for open innovation dynamics, in addition to quaternary innovation strategy [119,120].…”
Section: Organizational Entrepreneurship Leading Culture For Open Innovation Dynamicsmentioning
confidence: 99%
“…Platforms usually act as intermediaries, developing and managing an aggregation platform for goods and services of the same type (Ruggieri et al, 2018). The role of platform business model is to provide a space and a set of standards and protocols that facilitate interactions across a large number of participants (Kim and Yoo, 2019).…”
Section: Platform Business Modelsmentioning
confidence: 99%
“…There has already been some research on growth mechanisms of specific types of non-AI digital startups, such as platform startups (e.g., [20][21][22][23]) and professional service startups (e.g, [24][25][26]). Huang et al [20] summed up the mechanisms of rapid growth of an innovative platform startup as (i) being data-driven, (ii) being able to release and launch modifications instantly and (iii) being able to swiftly transform novel value-inuse-and therefore able to reduce marginal costs for every new customer to close to zero.…”
Section: Digital Startups and Growthmentioning
confidence: 99%