Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market

Dewalska–Opitek, Anna; Hofman-Kohlmeyer, Magdalena

doi:10.18267/j.cebr.261

Cited by 3 publications

(3 citation statements)

References 49 publications

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“…Users are seeking personal accomplishments in online gaming communities in order to enhance their chances of gaining recognition, social status and possibly greater roles (e.g,. community moderators) (Bilińska-Reformat et al, 2020;Dewalska-Opitek & Hofman-Kohlmeyer, 2021). Our findings support other studies indicating that personal incentives, such as achieving a sense of self-efficacy and self-esteem as well as enhancing reputation, provide strong opportunities for consumer engagement (Chen, Liu et al, 2019;Nambisan & Baron, 2009;Qin, 2020;Whiting & Williams, 2013).…”

Section: Discussionsupporting

confidence: 87%

“…Consumers are looking to earn gratitude and recognition by providing useful comments and advice, which will eventually lead to community acknowledgment as a result of their endeavors (Füller, 2010). This involves sharing information and knowledge, responding frequently to questions, and participating in solving constructive challenges (Dewalska-Opitek & Hofman-Kohlmeyer, 2021), which provides the opportunity to expand their own expertise (Füller, 2010). This argument is supported by Wasko and Faraj (2005) who demonstrated that, in a virtual environment, the opportunity to enhance one's reputation provided a significant motivation to offer helpful advice to other peers, thus, generating feelings of pride and fulfillment (Chuang, 2020;Kim & Kim, 2018).…”

Section: Effect Of Personal Motivations On Engagementmentioning

confidence: 99%

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Consumer engagement in value co-creation within virtual video game communities

Afi

Ouiddad

2021

Management &Amp; Marketing. Challenges for the Knowledge Society

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With the emergence of the gaming industry as the most empowering form of entertainment, video game online communities have become a refuge for many users who are looking to fulfil specific needs, leading them to participate in creating their own experiences. Drawing upon the uses and gratifications theory, this research aims to understand the motivations behind consumer engagement in value co-creation within digital game distribution services (exp. Steam), and how it affects loyalty. To the extent of the author’s knowledge, little research has addressed this question within the gaming industry. We conducted an online survey administered to video game platforms users, through which 195 valid answers were collected. Findings suggest that hedonic along with personal and social motivations have positive influence on user’s engagement to co-create value, which in return increases their loyalty behavior.

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Section: Discussionsupporting

confidence: 87%

Section: Effect Of Personal Motivations On Engagementmentioning

confidence: 99%

Consumer engagement in value co-creation within virtual video game communities

Afi

Ouiddad

2021

Management &Amp; Marketing. Challenges for the Knowledge Society

View full text Add to dashboard Cite

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“…, 2014), masstige (Chatterjee et al. , 2023), online gaming (Dewalska-Opitek and Hofman-Kohlmeyer, 2021) and sustainable consumption (Yan et al. , 2024).…”

Section: Introductionmentioning

confidence: 99%

Brand pride: concept and measurement

Kaur,

Verma

2024

JPBM

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Purpose This paper aims to conceptualize and define a construct of brand pride and develop a measurement instrument for the construct. Design/methodology/approach A scale development procedure comprising a qualitative prestudy and four quantitative studies for item generation and content validity, scale refinement using exploratory factor analyses, scale confirmation using confirmatory factor analysis and scale validity using PLS-SEM is followed to develop the measure of brand pride. Findings The scale development procedure yields a two-dimensional measurement instrument for brand pride with affective and utilitarian dimensions. The proposed scale is reliable and has convergent, discriminant and nomological validity. Originality/value This study highlights the need to study brand pride by reviewing literature from both psychology and marketing. The definition and conceptualization of brand pride help uniquely identify and describe the phenomenon. By developing a scale to measure the construct of brand pride, this study will enable research into the phenomenon, its causes and effects and its significance for consumer–brand relationships.

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Savoring Safeguards

Azman,

Izwan,

Ghani

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

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The tourist industry of the twenty-first century has been shaped by significant trends that are affected by advancements in technology and innovative marketing strategies. Gastronomy tourism is one among them. The objective of this research is to discover the factors that impact the expansion of astronomy tourism, with the goal of predicting the factors that determine the availability of resources for global marketing efforts. An effective approach to categorizing food items can be achieved by considering the geographic sources of a particular gourmet cuisine. Consequently, the increasing reliance and utilization of “geographical indicators” (GIs) may encompass unique characteristics associated with a particular location or differentiating attributes derived from the history, culture, and folklore of a given geographic region. This study examines the economic significance and impact of geographical indication (GI) indicators on gourmet tourism, as well as the utilization of GI as a novel branding technique.

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Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market

Cited by 3 publications

References 49 publications

Consumer engagement in value co-creation within virtual video game communities

Consumer engagement in value co-creation within virtual video game communities

Brand pride: concept and measurement

Savoring Safeguards

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