Poetizing to improve consumer representation

Gaviria, Pilar Rojas

doi:10.1177/14705931211027941

Cited by 10 publications

(5 citation statements)

References 32 publications

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“…Work within this tradition demonstrates the emerging acceptance of literary forms and consumer researchers have embraced these novel methods, particularly the potential of poetic methods (following Sherry and Schouten, 2002). Poetic enquiry has been used successfully to explore topics relevant to consumer research with social impact, such as consumer vulnerability (Downey, 2020; Rojas-Gaviria, 2021). Recognising the unique ways of knowing offered by poetry, many researchers have begun to use autoethnographic poetic inquiry (Zhang, 2021; Schouten, 2014).…”

Section: Process and Method: Our Approach To Collaborative Poetrymentioning

confidence: 99%

Let there be a “We”: introducing an ethics of collective academic care

2023

EJM

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Purpose This study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address the following research questions: How can the authors embed an ethics of care into academic collaboration? What are the benefits and challenges of this kind of collaborative approach? The contextual focus also incorporates a collective sense making of academic identities over the course of the COVID-19 pandemic. Design/methodology/approach The authors focus on the activities of the “Consumer Research with Impact for Society” collective at and around the 2021 Academy of Marketing conference. The authors draw on the insights and labour of the group in terms of individual and collaborative reflexivity, workshops and the development of a collaborative poem. Findings First, the authors present the “web of words” as the adopted approach to collaborative writing. Second, the authors consider the broader takeaways that have emerged from the collaboration in relation to blurring of boundaries, care in collaboration and transformations. Originality/value The overarching contribution of the paper is to introduce an Ethics of Collective Academic Care. The authors discuss three further contributions that emerged as central in its operationalisation: arts-based research, tensions and conflicts and structural issues. The application of the “web of words” approach also offers a template for an alternative means of engaging with, and representing, those involved in the research.

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Section: Process and Method: Our Approach To Collaborative Poetrymentioning

confidence: 99%

Let there be a “We”: introducing an ethics of collective academic care

2023

EJM

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“…We also wrote poetry and captured photographic images that documented our own lived experience of the event, in the poetic inquiry tradition of consumer culture theory (Canniford, 2012; Rojas-Gaviria, 2021; Sherry and Schouten, 2002). Aesthetic responses to the installation include reflexive, multisensorial embodied dimensions of experience often overlooked in consumer ethnography.…”

Section: Methodsmentioning

confidence: 99%

Art and emplacement in Northern Ireland

Downey,

Sherry

2023

Marketing Theory

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We explore the relationship between placeways and public art in the case of ephemeral architecture entitled “Temple,” installed in Northern Ireland in 2015. Synthesizing our own published ethnographies of the event, we employ a method we call auto-meta-ethnography to discover a grounded theory of emplacement that synergizes prior work undertaken on the concept of -scapes. We emphasize conjuncture over disjuncture and probe the isomorphism of cultural flows. We examine the imbrication of the installation in a cluster of -scapes we label landscape, mythscape, brandscape, giftscape, griefscape, artscape, and Templescape, together which comprise a chorography of the Temple’s emplacement. These micrometaphors provide more precision and nuance to existing macrometaphors, illuminate the intimate intermingling of -scapes, and illustrate the synergy their propinquity occasions.

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“…(pp. 9-10) Some of The Guardian testimonials addressed the passage from the youthful self to the aging female body and how it was a process of discovery and adopting poetic projections (Rojas-Gaviria, 2021). According to writer and Guardian journalist Barney Bardsley (2008), "'I feel like a snake, shedding its own skin', I told a friend recently.…”

Section: Julia Kristeva: Invisible Bodies and Discovering The "Foreig...mentioning

confidence: 99%

The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

Quental

Gaviria

Bucchia

2023

Gender Work & Organization

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Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematizing the experiences of women going through this transition in the workplace, we reveal how well‐intentioned awareness campaigns can lead to further stigmatization. We thus encourage organizations to not only favor an approach of “education for all” but also extend their social imaginaries beyond medicalized perspectives and coping views. Organizations can then embrace the potential of “zest,” a positive side of menopause that remains largely unknown. We argue that organizations, inspired by a holistic view of menopause in the workplace, can creatively support the professional progressions and ambitions of not only women but also all employees.

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Poetizing to improve consumer representation

Cited by 10 publications

References 32 publications

Let there be a “We”: introducing an ethics of collective academic care

Let there be a “We”: introducing an ethics of collective academic care

Art and emplacement in Northern Ireland

The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

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