“…Despite these advantages over other platforms, empirical evidence, with few exceptions (Enli & Skogerbø, ), shows that Twitter is scarcely ever used in an interactive way by politicians (Glassman, Straus, & Shogan, ; Golbeck, Grimes, & Rogers, ; Graham et al, ; Grant et al, ; Larsson & Moe, ; Small, ). Although much research has focused on factors explaining the presence or frequency of policy elites' activity on social media (Nulty et al, ; Obholzer & Daniel, ; Van Dalen, Fazekas, Klemmensen, & Hansen, ), less attention has been paid on what may be explaining candidates' style of use.…”