The photopolymer material of polyvinyl cinnamate) (PVCi) has been used to align liquid crystal molecules using linearly-polarized UV light, and the LC alignment mechanism on the films has been investigated. Comparing the LC alignment on rubbed PVCi films with that on UV-exposed PVCi film, it is shown that the side chains of PVCi molecules strongly interact with the LC molecules on the PVCi films and thus the alignment mechanism on linearly-polarized UV-exposed PVCi films is due to the anisotropic van der Waals interaction between LC molecules and optically-anisotropic PVCi films arising from the photo-induced anisotropic side chain distribution on the films. We also study the thermal stability of UVexposed PVCi films, and clarify the improvement of the thermal stability with increasing UV exposure energy.