2013
DOI: 10.12653/jecd.2013.20.4.1181
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Positioning Analysis for Branding in Hanwoo

Abstract: This study was accomplished to enhance brand value for hanwoo and to develop strategy for brand positioning that move customer's heart.This study in order to achieve the research was carried out as follows: First, the cluster analysis based on demographic characteristics for consumer on the basis of three types segmentation on market was conducted. Market A was consisted of a well-educated, high-income

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