Positioning of design elements on the packaging of frozen convenience food and consumers’ levels of attention: An experiment using pizza boxes

Barbosa, Aline Amaral Leal; Moura, Jadielson Alves de; Medeiros, Denise Dumke de

doi:10.1016/j.foodqual.2020.104044

Cited by 12 publications

(15 citation statements)

References 56 publications

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“…Table 1 shows the variables and indicators of three predictors and one predicted variable. Customer consideration of price to the quality of the products obtained by consumers (Barbosa et al, 2021) Price conformity with product quality 3.…”

Section: Methodsmentioning

confidence: 99%

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Sudaryanto

Suroso

Hanim

et al. 2021

Innovative Marketing

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The marketing strategy phenomenon improves significantly, narrowing from a general to a specific cultural ethnicity base and from variable to dimension analysis. This study examines the impact of culture, brand image and price on buying decisions. The study population comprised retail consumers in the sampled area of Situbondo, East Java, Indonesia. A multi-stage sampling technique was used to derive a sample of 112 respondents as a primary data source – descriptive statistics allows for the demographic characteristics of retail consumers in East Java, Indonesia. Surprisingly, the data showed that gender involvement in buyer decision-making was dominant. Most retail customers were identified as private-sector employees and indicated for higher income earners. Responses were then analyzed using multiple linear regressions to answer the research hypotheses. The results showed that Hofstede’s culture dimension and the brand image and price significantly affected consumer buying decisions at retail stores in East Java, Indonesia. Regarding the strength of Islamic culture in East Java, price was the primary consideration in buying decisions. Further research, preferably using ethnographic approaches with an emphasis on qualitative research, is needed to investigate the implications of these relationships. AcknowledgmentWe would like to thank the Research Centre (LP2M) of University of Jember, East Java, Indonesia, for their support and funding. We also want to thank Rusdiyanto, a Ph.D. student from the Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia, for his helpful discussions and contributions.

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Section: Methodsmentioning

confidence: 99%

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Sudaryanto

Suroso

Hanim

et al. 2021

Innovative Marketing

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show abstract

“…In case of main product, it was observed that images that were realistic had more chances of getting selected as consumers were able to relate with those packs. This study helped in understanding that placement of information in correct location is vital (Amaral et al. , 2021).…”

Section: Discussionmentioning

confidence: 99%

“…Even size of symbol or written contents should be carefully decided (Włodarska et al. , 2019; Amaral et al. , 2021) along with the background on which it is placed.…”

Section: Discussionmentioning

confidence: 99%

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Packaging of ready-to-eat products: a mix research approach for exploring aesthetic element influence on brand preference

Dave

2023

BFJ

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PurposePackaging design has the power to convey persuasive and functional benefits, thereby inducing the brand preference as per empirical studies, but not much has been studied in detail about aesthetic aspects of packaging. This study is a careful attempt to understanding the influence of aesthetic elements—colour, illustrations/images/pictures and information representation’s influence on consumer brand preference for ready-to-eat (RTE) product category of pav bhaji.Design/methodology/approachThe data for this study have been collected in two phases; phase 1 was a quantitative research where structure Google form was used while in order to elite consumer responses regarding their preferences structured interview was conducted in phase 2. Twenty-five respondents were selected using snowball sampling, who were approached for understanding how aesthetic element influenced their brand preference.FindingsThis research could help in identifying various underlying subthemes within the three major themes of aesthetic element in packaging. By utilising these, packaging modifications could be made to increase brand preference.Originality/valueIn case of RTE segment, in-store decisions are mostly take in spurn of minutes, hence making it one of essential topics of research. The findings of this research can contribute in placement of correct element in appropriate position to grab consumers’ interest leading to brand preference.

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“…(2019) afirmam que as imagens presentes nos produtos alimentícios, por exemplo, além de possibilitar acesso rápido às informações do produto, podem despertar a fome. Além disso, diversas pesquisas apontam que o sucesso na captura de clientes na loja depende também da combinação e do posicionamento ideal dos elementos de design, uma vez que o mau posicionamento destes pode tornar um importante elemento de design pouco perceptível e gerar uma avaliação negativa do produto (FENKO et al, 2018;BARBOSA et al, 2021).…”

Section: Introductionunclassified

Aplicação Do Diagrama Alpha-Theta Para Análise Do Efeito Do Design De Embalagens: Um Estudo Experimental Utilizando O Eletroencefalograma (Eeg)

Santos

Barbosa²,

Roselli

et al. 2021

Anais Do Encontro Nacional De Engenharia De Produção

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Positioning of design elements on the packaging of frozen convenience food and consumers’ levels of attention: An experiment using pizza boxes

Cited by 12 publications

References 56 publications

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Packaging of ready-to-eat products: a mix research approach for exploring aesthetic element influence on brand preference

Aplicação Do Diagrama Alpha-Theta Para Análise Do Efeito Do Design De Embalagens: Um Estudo Experimental Utilizando O Eletroencefalograma (Eeg)

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