Possibilities and pitfalls for the co-registration of mobile EEG and eye-tracking in the study of economic decision-making in naturalistic settings

Roberts, Hannah; Tyson‐Carr, John; Giesbrecht, Timo; Stančák, Andrej

doi:10.1016/b978-0-12-821413-8.00015-4

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2022

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“…This has the advantage that valuations within and across domains (such as food, pain, people, and experiences) can be compared on the linear scale of a given currency. Auction paradigms are widely used to quantify WTP in neuroeconomics research; the most well‐established of these being the Becker‐DeGroot‐Marschak (BDM) auction (Becker et al, 1964 ; Peters & Buchel, 2010 ; Plassmann et al, 2007 ; Roberts et al, 2018 , 2022 ; Tyson‐Carr et al, 2018 , 2020 ). Further, several multinational auction websites utilize a format that is strategically equivalent to the BDM: the Vickrey auction (VA) (Barrot et al, 2010 ).…”

Section: Introductionmentioning

confidence: 99%