Post-COVID-19 developments in the wine tourism sector

Eastham, Jane

doi:10.4324/9781003143628-55

Cited by 1 publication

(1 citation statement)

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“…Various studies (Wittwer and Anderson 2021;Compés et al 2022;Dubois et al 2021;Miftari et al 2021;Rebelo et al 2021;Duarte Alonso et al 2022) have scrutinized these impacts. Additionally, significant attention has been directed toward assessing the repercussions of the pandemic on wine tourism (Eastham 2022;Fountain et al 2022). To a somewhat lesser extent, the focus has extended to examining the effects on wine producers (Niklas et al 2022;Wittwer and Anderson 2021).…”

Section: The Covid-19 Pandemic's Impact On the Wine Industry And Cons...mentioning

confidence: 99%

A Strategic Roadmap for the Wine Sector in the Setúbal Peninsula

Costa,

Teixeira,

Cravidão

et al. 2024

Administrative Sciences

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The wine sector contributes significantly to economic, environmental and social development. In Portugal, the Setúbal Peninsula is one of the fourteen wine regions. Operated by numerous local businesses in a rural area, the wine industry generates enhanced value and provides jobs in the region. The main purpose of this research is to study the wine sector in the Setúbal Peninsula, Portugal, in the context of the COVID-19 pandemic and propose a roadmap, which includes strategic mitigation options regarding the impacts of the crisis. This study is based on qualitative data collected through in-depth interviews and focus group interviews. The results show that the wine sector presents a tendency toward concentration with the emergence of producers with scale and notoriety at a national level who, due to the greater dynamism of their activity, have sought international markets of great dimension and with a purchasing power, which values quality products. Finally, a business model is proposed, where companies are advised to offer competitive value propositions, which capitalize on the uniqueness of national grape varieties and traditional production processes in order to offer high-quality products at competitive prices on the global market.

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