Post-Event Leverage and Olympic Legacy: A Strategic Framework for the Development of Sport and Cultural Tourism in Post-Olympic Athens

Ziakas, Vassilios; Boukas, Nikolaos

doi:10.30958/ajspo.1-2-2

Cited by 6 publications

(5 citation statements)

References 31 publications

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“…Again, ex ante predictions were optimistic with a tourism growth between 4.8 and 5.9 million for an 11-to 13-year period (Kasimati, 2003). However, international tourism promotion seems to have suffered from a lack of coordination between private organizations and government agencies as well as negative media coverage before the Olympics (Gibson et al, 2008;Ziakas and Boukas, 2014). While airline passengers increased during the Games, no sustained international arrivals growth was identified (Moss et al, 2018).…”

Section: The Olympic Gamesmentioning

confidence: 99%

The international tourism effect of hosting the Olympic Games and the FIFA World Cup

Vierhaus

2018

Tourism Economics

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This study analyzes whether hosting mega-sporting events is a useful marketing platform for countries to promote international tourism on a longer term basis. Our model adopts the gravity equation of international trade to bilateral international tourist arrivals. We find a country-level tourism effect only for the Summer Olympic Games. Hosting increases international tourist arrivals significantly in the 8 years before, during, and in the 20 years after the event. In contrast, hosting the FIFA World Cup is overall ineffective in tourism promotion despite higher tourist arrivals in the event year. We attribute these differences in international tourism legacy to the level of strategic planning in promoting tourism, the impact of media on the broadcasting audience, and the participating countries.

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Section: The Olympic Gamesmentioning

confidence: 99%

The international tourism effect of hosting the Olympic Games and the FIFA World Cup

Vierhaus

2018

Tourism Economics

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“…We should recognize, however, that the distinction between iterative and pulsar events is not always so clear. We may expect that a mega-event will be transformational, but the potential may not be realized, as in the case of the Athens Olympic Games in 2004 (Ziakas & Boukas, 2014). Similarly, iterative events may end up changing structures over a long period of time, through small, iterative changes in the practice (Simons, 2014).…”

Section: Programming and Eventfulness: Strategies For Using Iterativementioning

confidence: 99%

Events in the Network Society: The Role of Pulsar and Iterative Events

Richards¹

2015

Event Management

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Festivals influence people's idea of a city. They provide many points of identification and contribute to the birth of non-mainstream urban identities. They consolidate subcultures and create togetherness among amateurs of a common field. At their best festivals culminate in a "festival moment," creating a momentum born of dramaturgical excellence and high quality content, a powerful experience bringing together audience and festival performers and organisers. (Silvanto & Hellman, 2005, p. 6) Given the rapid pace of social, economic, and cultural change, events continue to take on new

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“…Consequently, this has increased the attractiveness of the city and more tourists are coming because of that. Ziakas and Boukas (2014) did a study using qualitative data obtained from semi-structured interviews of nine city officials and tourism administrators whom concluded that it is not too late to implement post-event leveraging. They recommend the development of a strategic framework which combines sports and culture.…”

Section: Athens Journal Of Sportsmentioning

confidence: 99%

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2022

AJSPO

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ATINER is an independent and non-profit Association with a Mission to become a forum where Academics and Researchers from all over the world can meet in Athens, exchange ideas on their research and discuss future developments in their disciplines, as well as engage with professionals from other fields. Athens was chosen because of its long history of academic gatherings, which go back thousands of years to Plato"s Academy and Aristotle"s Lyceum. Both these historic places are within walking distance from ATINER"s downtown offices. Since antiquity, Athens was an open city. In the words of Pericles, Athens"…is open to the world, we never expel a foreigner from learning or seeing". ("Pericles" Funeral Oration", in Thucydides, The History of the Peloponnesian War). It is ATINER"s mission to revive the glory of Ancient Athens by inviting the World Academic Community to the city, to learn from each other in an environment of freedom and respect for other people"s opinions and beliefs. After all, the free expression of one"s opinion formed the basis for the development of democracy, and Athens was its cradle. As it turned out, the Golden Age of Athens was in fact, the Golden Age of the Western Civilization. Education and (Re)searching for the "truth" are the pillars of any free (democratic) society. This is the reason why Education and Research are the two core words in ATINER"s name.

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Post-Event Leverage and Olympic Legacy: A Strategic Framework for the Development of Sport and Cultural Tourism in Post-Olympic Athens

Cited by 6 publications

References 31 publications

The international tourism effect of hosting the Olympic Games and the FIFA World Cup

The international tourism effect of hosting the Olympic Games and the FIFA World Cup

Events in the Network Society: The Role of Pulsar and Iterative Events

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