Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth

Abstract

The Nigerian wedding industry is one of the most lucrative business industries in the country today; this is as a result of the frequency of the event which has become a global phenomenon. This study therefore seeks to find out the motivations as well as psychological effects behind posting, liking and sharing wedding pictures and videos on social media platforms among Nigerian youth. A random sampling of 350 (n=350) Nigerian youth was carried out. Findings reveal that the act of posting, liking or sharing of wedding pictures and videos on social media platforms by the youth could translate to their desire to publicize the designers and decorators due to their love for what they wear. The study is also able to infer that quite a number of Nigerians who post wedding pictures and videos on social media do so with the intention of showing the kind of extravagant life style they live.