Postfeminism in prison: A discourse analysis of women correctional officers’ accounts of gendered appearance at work

Abstract

This article explores sense-making among female prison workers as they negotiate their appearance at work. Appearance is a vehicle through which gender is performed; yet research into how women account for their appearance in this male-dominated profession remains limited. We address this gap through an analysis of 16 women's accounts of their appearance work produced from an in-depth cooperative inquiry with women working in Australian men's prisons. We discuss three overarching patterns of talk, “look good, feel good, be good,” “my choice, not yours,” and “look good, but not too good.” These accounts showed both alignments and tensions between (a) postfeminist imperatives to meet feminine appearance norms and (b) an organisational culture that devalues normative femininity but values attention to appearance. In this context, our participants developed individualised solutions, crafting their appearance in ways that would consolidate their own sense of identity and communicate their professional value to others. We find that exploring women's sense-making of appearance at work provides a critical avenue to understand the manifestation of sexism within organisations.