“…This theory aims to analyze behaviors in general and elucidate the process leading from beliefs, attitudes to effective actions. The TPB has always attracted a large amount of research and is still being applied in the area of intent to start a social enterprise (Barton, Schaefer, & Canavati, 2018;Cavazos-Arroyo, Puente-Díaz, & Agarwal, 2017;Ernst, 2011;Jemari et al, 2017;Lukman et al, 2020;Pham & Phan, 2020;Phan, 2018Phan, , 2020Politis, Ketikidis, Diamantidis, & Lazuras, 2016;Prieto, 2011;Rivera, 2018;Tiwari, Bhat, & Tikoria, 2017a;Tiwari et al, 2017b, Tiwari, Bhat, & Tikoria, 2017cYang, Meyskens, Zheng, & Hu, 2015).…”