Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment

Abstract

Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem-solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or governments to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees to process, seek, forward, filter, choose, and exchange information regarding COVID 19.

An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation

“…As a result, to avoid stakeholders losing trust, the organization or public relations professionals should actively seek feedback from stakeholders about their interactions with the company in order to redesign corporate reputation strategies that are more effective at establishing trust with stakeholders. Additionally, public relations professionals can gather information by actively monitoring the environment for information about issues that may affect the relevant stakeholder groups [9].…”