Predicting energy-saving behavior in Saudi Arabia using theory of planned behavior

Abstract

The main objective was to examine the impact of social norms, habits, and perceived behavioral control towards intention and its impact on energy-saving behavior. Also, the direct effects of habits and perceived behavioral control were examined towards energy-saving behavior. The target population was based on citizens of Saudi Arabia while the data collection was conducted using a quantitative approach. The purposive sampling was used, and data was analyzed using PLS-SEM using SmartPLS 3.2.8. The results show that habits had insignificant impact on energy-saving behavior. The habits had a significant impact on intention. The intention had an impact on energy-saving behavior. The perceived behavioral control had an impact on intention. The social norms had an impact on intention. We recommend that people should enhance their perceived behavioral control by believing on their attitude and feelings towards developing positive intentions that further leads towards energy saving behavior.

Women’s entrepreneurial behavior in Saudi Arabian SMEs: A study based on Ajzen’s theory of planned behavior

“…One of the most useful theories to predict human behavior is Ajzen's (2020) theory of planned behavior (TPB) with its accent focus on three main factors: Attitudes toward behavior (ATB), subjective norms (SN), and perceived behavior control (PBC) (Ajzen, 2020;Wach and Wojciechowski, 2016;Zheng et al, 2023). TPB has been utilized to predict human behavior in numerous domains such as entrepreneurship business among the youth (Mann et al, 2023), proenvironmental behavior (Gansser and Reich, 2023;Al-Tit, 2016), speeding behavior (Ding et al, 2023), business EB (Morales-Pérez et al, 2022;Pidduck et al, 2023), micro and small business behavior (Srimulyani and Hermanto, 2022), public transport use (Ali et al, 2023), car-sharing use (Li and Zhang, 2023), energy-saving behavior in Saudi Arabia (Hamouri, 2023) as well as acceptance of industrial small business by Saudi women (Almohaimmeed et al, 2020). Previous related works confirm that TPB elements have significant effects on human behavioral intentions (BIs) (Joensuu-Salo et al, 2021;Zheng et al, 2023;Almohaimmeed et al, 2020).…”