Predicting green product consumption using theory of planned behavior and reasoned action

Asih, Daru; Setini, Made; Soelton, Mochamad; Muna, Nilna; Putra, I Gede Cahyadi; Darma, Dio Caesar; Judiarni, Justina Ade

doi:10.5267/j.msl.2020.5.042

Cited by 39 publications

(49 citation statements)

References 1 publication

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“…Suki [22] mentioned that sentiments and emotional appeal craft the attitude of a consumer, thereby, impacting the intention to purchase green brands. Barber, Taylor and Strick [70] and Asih, et al [77] also examined that attitude determines environmental knowledge and GP purchase intentions. In recent years, Paul, Modi and Patel [71] researched Indian customers wherein attitude significantly predicts GP purchase intentions, others have also investigated it [78,79].…”

Section: Attitude Towards Green Brands and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Siyal

Ahmed

Ahmad

et al. 2021

IJERPH

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The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by using purposive sampling, using cross-sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique results had shown that all the direct-effect relationships, namely, GBP, ATGB, EC variables have a positive and significant relationship with the GPI. While indirect-effect relationships have shown that the relationships of ATGB, EC and GPI are significantly moderated by GBK, which indicated that the effect of GBP, and EC toward GPI would be stronger when individuals have strong knowledge about green brands. In contrast, GBK is not significantly moderating the relationship between GBP and GPI. The empirical findings of this study fill a gap in the existing body of literature regarding the effects of GPI, ATGB and EC on green brands, as well as the moderating effect of GBK. As a result, this study provides insight into the topic, which has not been thoroughly investigated in earlier studies. Therefore, we consider that understanding this moderating effect is a positive contribution to the existing body of knowledge, which could help researchers explore this relationship in the future. This study could also help the owners and managers to know about the importance of these exogenous, and moderate variables to increase their customer’s green purchase intentions.

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Section: Attitude Towards Green Brands and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Siyal

Ahmed

Ahmad

et al. 2021

IJERPH

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“…Prior studies suggest that consumers' concern for environmental issues has a strong impact on purchasing environmentally friendly products (e.g., Heo & Muralidharan, 2019;Milfont & Markowitz, 2016;Mishal et al, 2017;Morren & Grinstein, 2016;Paul et al, 2016;H. Wang et al, 2019;White et al, 2019).…”

Section: Environmental Concernmentioning

confidence: 99%

From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?

Stojanova

Zečević

Culiberg

2021

Journal of Nonprofit & Public Sector Marketing

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The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine the link between environmental concern and environmental buying behavior by introducing three mediating variables, namely consumer environmental knowledge, perceived consumer effectiveness, and perceived personal relevance. The hypotheses were tested on a sample of 319 consumers using structural equation modeling. The results show that environmental concern predicts environmental buying behavior. Environmental concern also influences consumer knowledge, perceived consumer effectiveness, and perceived personal relevance, while environmental buying behavior is affected by knowledge and effectiveness. The model testing confirmed a partially mediated model. The findings offer several avenues for public policy makers, academics, and socially responsible companies that find the environment important.

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“…The provisions for independent variables as determinants directly predict or influence the dependent variable and vice versa the dependent variable is the variable predicted by the independent variable (e.g. Wijayanti and Darma, 2019;Asih et al, 2020).…”

Section: Measurement Of Variables and Hypothesesmentioning

confidence: 99%

Indonesia’s New SDGS Agenda for Green Growth – Emphasis in the Energy Sector

Suparjo¹,

Darma

Kurniadin³

et al. 2021

IJEEP

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The concept of green growth is one part of the realization of sustainable development. To support this mission, Indonesia is taking part in global change by accelerating the development programs contained in the SDGs. We need to study Green Growth (GG) which is determined by the empowerment of the energy sector such as Source of Electric Lighting (SEL), Renewable Energy Mix (REM), and Primary Energy Intensity (PEI) in Indonesia. Timeseries data were analyzed using Ordinary Least Squares (OLS) modeling in the 2015-2024 period. The result, of the three targeted hypotheses, only two can be accepted which are explained by SEL and PEI have a positive effect on GG. In another exploration, one hypothesis that was rejected was that REM had a negative effect on GG. The implications of this study are brought to the attention of our findings that have raised important points, especially in the SDGs document on the energy sector.

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Predicting green product consumption using theory of planned behavior and reasoned action

Cited by 39 publications

References 1 publication

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?

Indonesia’s New SDGS Agenda for Green Growth – Emphasis in the Energy Sector

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