“…It is important to notice that in the Western media practice the term media persona (or media personality) is actively used, which means a significant person in the center of world events, press attention, for example, such a media personality is a politician, a show man, a TV news presenter in prime time, a popular actor, a singer etc. In the scientific literature we may meet this term in researches of the philosophers (Marlon, 2017); sociologists (Perse & Rubin, 1989;Polonskiy, 2018) who focus their attention on social and parasocial interaction of mass media with recipients (mass media persona); specialists in the field of IT (Farnandi et al, 2016); psychologists (Bandura, 2008;Golbeck, 2016) and psycholinguists (Hassanein, Hussein, Rady, & Gharib, 2018), who think about the role of mass media in understanding of psycho sociological mechanisms, which make the symbolic communication influence the human thought; linguists, specialists in mass communications (Corner, 2007;Xing, Ke, Zongyuan, & Jian, 2018;Ukhova, 2016), who study the influence of various media on the communicative practices of a person (mediated persona) etc. In our mini-research we try to define the key moments for the description of the phenomenon of media person from the point of view of the realization of his language abilities, because we believe that any language person may be a potential media person.…”