Predictive Analysis on Bank Marketing Campaign using Machine Learning Algorithms

Abstract

The main aim is to predict the best marketing campaign based on whether the customer of the bank subscribe for a term deposit or not. We will use different classification algorithms and find the algorithm that will make best prediction in this aspect. The key motivation of this prediction is to create and keep clear relationship and valued customers accompanied by innovative ideas which can be used as measures to meet their requirements. Accuracy is used as the evaluation metric and the best model is chosen based on the accuracy.