2024
DOI: 10.38124/ijisrt/ijisrt24oct1300
|View full text |Cite
|
Sign up to set email alerts
|

Predictive Analytics in ADAS Development: Leveraging CRM Data for Customer-Centric Innovations in Car Manufacturing

Venkata Saiteja Kalluri,
Saikiran Narra

Abstract: The rapid evolution of Advanced Driver Assistance Systems (ADAS) has transformed the automotive landscape, necessitating a shift towards more customer-centric development strategies. This paper explores the integration of predictive analytics with Customer Relationship Management (CRM) data to foster innovations in ADAS development. By harnessing insights from customer interactions, preferences, and feedback, manufacturers can anticipate market demands and tailor ADAS features to enhance user experience. Throu… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 75 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?