Preferences for fairness and equity in the food system

Briggeman, Brian C.; Lusk, Jayson L.

doi:10.1093/erae/jbq033

Cited by 72 publications

(66 citation statements)

References 23 publications

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“…The challenges of food safety, the relationship between food and health, new demands and purchasing habits of increasingly formed and informed consumers, require great attention on the part of the agri-food industry to papers on consumer requisites and the development of new products and services (Gracia & De Magistris, 2008;Song & Parry, 2009;Annunziata et al, 2011;Briggeman & Lusk, 2011;Erraach et al, 2014). general, and in those linked to the agri-food sector in particular.…”

Section: Introductionmentioning

confidence: 99%

Preference for olive oil consumption in the Spanish local market

Cañete

Díaz

2017

Span. j. agric. res.

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It is becoming ever more important for the olive oil industry in Spain to adopt a business strategy based on client orientation. In this sense, the objective of this paper is to identify the preferences of olive oil consumers and propose a series of business strategies for the producing sector. The methodology consisted in a survey of 404 olive oil consumers during the months of January and February 2013, whose preferences were determined through several multivariate techniques (conjoint analysis, consumer segmentation and a simulation of market share). The preferred olive oil is low priced, extra virgin and organic. The type of bottle does not appear to be relevant in the buying decision process, although it might be a factor in increasing market share. The current economic crisis has resulted in the emergence of two consumer segments; 67.1% of consumers selected the olive oil they buy on the basis of price and 32.9% were guided by the product's specific attributes, which include, for example, organic production, which can be another differentiating element for producing companies.

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Section: Introductionmentioning

confidence: 99%

Preference for olive oil consumption in the Spanish local market

Cañete

Díaz

2017

Span. j. agric. res.

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“…The agricultural practices are becoming important for consumers in the world [6,7]. For instance, the once globally promoted Green Revolution focused on improving food production output by the use of modern agricultural technology and chemicals [8].…”

Section: Introductionmentioning

confidence: 99%

Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System

Wang

Gao

2017

Sustainability

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Historically, humans have created many sustainable practices, and among the most famous and successful sustainable practice is the rice-fish system in China. While previous studies have investigated eco-labeling food from various angles, consumer perception and preference of food produced from traditional sustainable practices (traditional sustainable food) remain unexplored. Taking the historical rice-fish system as an example, we examined consumers' perception and willingness to pay (WTP) for rice produced by a rice-fish system, by using data from 1422 consumers from China. Our paper shows that most Chinese consumers do understand the meaning of the rice-fish system and perceive the traditional sustainable system as environmentally friendly and producing high-quality food. The premium that consumers are willing to pay for rice from a rice-fish system is about 41%. Consumers who perceive the linkage between sustainable production and food quality and safety have a significantly higher WTP for traditional sustainable rice (p-value = 0.000). Interestingly, the perception of environment risk does not directly cause more traditional sustainable food consumption, but those who self-proclaimed as environmentalists are willing to pay a premium for traditional sustainable rice. Females, people with high family income, and people with children are more willing to pay for traditional sustainable rice. Understanding consumer perception and preference of traditional sustainable food provides critical information for Chinese policymakers to develop a cheap and efficient way to keep traditional sustainable practices and promote sustainable food consumption.

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“…In laboratory experiments and in the field, researchers have found that citizens have concerns over inequality, referred to as the distribution of relative payoffs (Chang & Lusk, 2009). Citizens also seem to be concerned about the distribution of outcomes in food supply chains (Briggeman & Lusk, 2011), in particular when comparing the relative pay-offs of small farmers to the pay-offs of others (Chang & Lusk, 2009). Especially in the market of locally produced food, Toler et al (2009) found some evidence that fairness considerations influence food choices.…”

Section: Introductionmentioning

confidence: 99%

“…This is supported by findings that indicate that consumers' fairness preferences can be observed in other instances, aside from just fair trade labeled products. There are hints that people are interested in food that is fairer in terms of revenue shifting to (family) farms and fair prices for farmers (Rimal et al, 2006, Chang & Lusk, 2009, Zander & Hamm, 2010and Briggeman & Lusk, 2011Toler et al, 2009 andSchneider &Francis, 2005 for local food). This is in line with the "underdog hypothesis", describing biased support for small, disadvantaged but passionate brands or companies (Paharia et al, 2011).…”

Section: Introductionmentioning

confidence: 99%