Preimplantation genetic screening (PGS) utilization is increased in patients without in vitro fertilization insurance coverage

Abstract

year degree or more), women (98.9%), of reproductive age (18-44 years, 92.8%). Respondents reported use of various platforms including Facebook (91.4%), Instagram (85.2%), Snapchat (54.6%) and Twitter (41.9%). Instagram had the highest daily usage (46.4% vs 43.6% with Facebook and 3.2% with Twitter) and was the most enjoyable platform for obtaining medical information (44% vs 18.1% for Facebook). Most participants enjoyed learning about medical information on social media (84.8%), reported following at least one physician (75.3%), and indicated they would schedule an appointment with a physician who they follow (74.6%), even if it required traveling (54.4%). Topics of highest interest included medical facts, ''behind the scenes'', and news-worthy research while topics with lowest interest included information about the path to becoming a physician and free treatment or product giveaways (Table 1). Social media consumer interest in physician posting topics (%) Medical facts 91.2 Behind the scenes as a physician 88.1 News worthy research 87.6 Work-life balance 86.6 Clinical cases, patient stpries 84.6 Behind the scenes outside of work 78.3 Motivational posts 77.4 Medical pictures and educational videos 73.8 Local activities/events in their medical field 68.7 Live question and answer sessions 62.7 Path to becoming a physician 62.6 Free treatment and product giveaways 50.4 Of the 24.7% of respondents who do not follow physicians, 44.2% reported they did not know any physicians to follow, 23.3% felt like physicians were advertising their practice, and 16.1% did not want to know personal information about physicians. CONCLUSIONS: Social media is currently being utilized by educated, reproductive aged women who are interested in following physicians to learn about medical facts, new research and to become more familiar with the ''behind the scenes'' of medical practices. Social media could potentially serve as a gateway to reach potential patients and educate target audiences about various medical topics. Given that Instagram is currently the platform with the highest usage and interest for medical information, physicians and medical practices should consider initiating or expanding use of this platform.