“…Owing to these properties, they are widely used as ferroelectric-ferroelastic materials, 62 photocatalysts 63,64 and phosphors. 65,66 To the best of our knowledge, there is no literature report available for the photoluminescence sensing and photocatalytic behavior of NaGd(MO 4 ) 2 :RE 3+ (M = Mo, W; RE = Dy/Eu) nanorods. It is known that the phase, crystalline purity and surface morphology of the material play a Scheme 1 Schematic representation of the synthetic route of NaGd(MoO 4 ) 2 :Dy 3+ /Eu 3+ and NaGd(WO 4 ) 2 :Dy 3+ /Eu 3+ nanorods, luminescent sensing and removal of NFT.…”