Preparing Strategy for Emerging Bankers in Iran Banking Industries Using Blue Ocean Strategy

Abstract

Banking industries in Iran is recently more competitive than last decade which may result of Private bankers' presence as well as modification performed in governmental bankers' plan. In fact the philosophy of these new strategies it is seeking for value creation in organization which obviously associate with innovation. The main aim of present research is to provide banker's emerging strategy using Blue ocean solution within Pasargad Bank of Iran. The current study is accomplished based on descriptive – analytical method and collection of required data has been implemented through designed questionnaire. Then, utilizing QSPM matrix, most attractive strategies prioritized (such as creation variety of services providing travelling banking services and enhance productivity, as well as to offer CCDM [CHECK/CASH DEPOSIT MODULE], increase in security and reduce misuse of related information, implement of updated software, establish a system to update expiration date of credit cards, and online payment of other currencies).