Pricing and green promotion effort strategies in dual-channel green supply chain: considering e-commerce platform financing and free-riding

Li, Mengwan; Shan, Miyuan

doi:10.1108/jbim-07-2022-0303

Cited by 15 publications

(11 citation statements)

References 68 publications

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“…Consequently, the supplier, contrary to the buyer, is more predestined to fostering long-term trust, goodwill, friendship, close interactions, mutual respect and reciprocity with LSPs, affecting adaptability. This may also suggest the phenomenon of free riding, which has been recently investigated in the dual-channel structures of supply chains (Dan et al ., 2012; Li and Shan, 2023). In light of our results, the buyers may act as free riders, as they take advantage of the efforts of suppliers.…”

Section: Discussion Research and Managerial Implicationsmentioning

confidence: 99%

The impact of dyadic relationships in supply chain triads

Świerczek

Szozda

2023

IJOPM

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PurposeThis study aims to investigate how relational capital derived by the buyer and supplier from the buyer-LSP and supplier-LSP dyads affects buyer-supplier adaptability and their relational performance.Design/methodology/approachDrawing upon the tenets of Social Capital Theory and Relational View, the authors performed exploratory research using a survey of 350 supply chain triads. Based on these data, the authors used Structural Equation Modeling to estimate the Higher Component Model (HCM) and test the research hypotheses.FindingsThe research results indicate that relational capital derived by the supplier from the supplier-LSP dyad has a strong and positive impact on buyer-supplier adaptability. On the other hand, relational capital derived by the buyer from the buyer-LSP dyad has no significant impact on buyer-supplier adaptability. The results also demonstrate that the effect of buyer-supplier adaptability on buyer-supplier relational performance is strong and positive. The obtained findings also suggest that buyer-supplier adaptability acts as a partial mediator between relational capital derived by buyer/supplier from the links with LSP and relational performance.Research limitations/implicationsThe study has some limitations that guide directions for future research. First, along with relational capital, it might be worthwhile to also investigate the impact of structural and cognitive capital in supply chain triads to test whether and how these two dimensions of social capital contribute to buyer-supplier adaptability. It could be also interesting to include the LSP’s perception of relational capital in the model to shift the analysis from the organizational to the interorganizational level.Originality/valueGiven the increasing interest in complex structures of supply chains, this study investigates how one dyad affects other dyads in supply chain triads. Specifically, the study develops and empirically tests the construct of relational capital derived from the links with LSPs, and views adaptability as the result of two interacting parties.

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Section: Discussion Research and Managerial Implicationsmentioning

confidence: 99%

The impact of dyadic relationships in supply chain triads

Świerczek

Szozda

2023

IJOPM

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“…Global supply chains can be complex and opaque, making it difficult to verify sustainable practices at every stage, from raw material extraction to manufacturing and distribution. Achieving transparency and accountability requires substantial effort, collaboration, and sometimes investment in technology and systems to track and verify sustainable practices [140,141] .…”

Section: Sustainability and Marketing In The Energy Sectormentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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This study delves into the complex dynamics of sustainable marketing within the energy sector, aiming to unravel the intersection of sustainability principles and marketing strategies that promote environmental stewardship, economic viability, and social equity. Through exploratory qualitative research, the study uncovers critical trends in sustainable marketing, addressing the challenge of aligning strategies with environmental, economic, and social goals. A strategic shift is observed in integrating renewable energy sources, emphasizing environmental benefits and global alignment with sustainability goals. Transparent communication and ethical practices are pivotal, fostering consumer trust and authentic storytelling and establishing a foundation for a trustworthy energy sector. The emphasis on energy efficiency solutions and digital marketing platforms contribute to an informed and empowered consumer base. Customizable energy solutions, incentive programs, collaborative campaigns, and sustainable branding enhance market appeal, reinforcing economic benefits and positioning companies as leaders in transitioning to a sustainable energy future. The critical findings highlight integrating renewable energy sources, a shift towards transparency and ethical marketing practices, promoting energy efficiency solutions, leveraging digital platforms, offering customizable solutions, and engaging in collaborative campaigns with sustainable branding. Synthesizing these findings, the study provides a holistic perspective on strategies contributing to a resilient and eco-conscious future in the energy sector. Energy companies can leverage these insights to refine marketing strategies, align with global sustainability goals, foster consumer trust, and position themselves as leaders in transitioning to a sustainable energy future.

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“…Such consumption habits change many manufacturers' operation modes and stimulate them to open online channels. Then, channel conflict occurs in the dual‐channel SC (He et al, 2020; Li & Mizuno, 2022; Li & Shan, 2023; Song et al, 2022; Wang et al, 2018). Some experts focus on studying the pricing decision in the dual‐channel SC.…”

Section: Literature Reviewmentioning

confidence: 99%

Selection of pricing tactics in a dual‐channel supply chain under demand information asymmetry

et al. 2023

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This paper explores the differences of three pricing tactics in the dual‐channel supply chain (SC) under demand information asymmetry. The manufacturer holds confidential demand information. According to the decision sequences, three pricing tactics are considered. Specifically, the corresponding signaling games based on the three pricing tactics are analyzed under no information sharing. The results show when the confidential information is shared, the first move of retail pricing brings the positive impact on the SC members. However, under demand information asymmetry, the first move of retail pricing may not always benefit the member based on the signaling games.

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Pricing and green promotion effort strategies in dual-channel green supply chain: considering e-commerce platform financing and free-riding

Cited by 15 publications

References 68 publications

The impact of dyadic relationships in supply chain triads

The impact of dyadic relationships in supply chain triads

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Selection of pricing tactics in a dual‐channel supply chain under demand information asymmetry

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