“…Another stream has studied the challenging logistics and processes of fulfilling online orders once they have been placed (De Koster, 2003;Tetteh and Xu, 2014). Research has also been centered on price and service interaction between channels Ryan et al, 2013;Panda et al, 2015;Rodríguez and Aydin, 2015;Liu et al, 2016;Xiao and Shi, 2016;Yan et al, 2016;Giri et al, 2017;Matsui, 2017), and online order fulfillment processes (Agatz et al, 2008;Mahar et al, 2009). Inventory management in dual-channel supply chains has also been explored (Khouja, 2003;Yao et al, 2009;Zhang and Tian, 2014;Zhao et al, 2016).…”