2021
DOI: 10.22437/ppd.v9i3.11698
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Pricing strategy at the local salt industry institutional structure of East Java, Indonesia

Abstract: This study aims to create a strategy to increase local salt prices in the East Java Region. The analytical method used in this study is the Analytical Hierarchy Process (AHP) method to create a strategy to increase local salt prices in East Java. The analysis reveals that the problems in the field can be classified into three groups of problems, namely salt quality problems, marketing problems, and problems in financing. Based on these problems, the main policy alternatives we make are product standardization,… Show more

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Cited by 2 publications
(1 citation statement)
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“…As a result, Bima Regency salt farmers would rather increase salt production than maintain salt quality. Komariyah et al (2021) explained that agents involved in salt distribution determine the desired profit margin and are determined by other salt distributors/agents.…”
Section: Program Dimension -Implementation Aligns With Objectivesmentioning
confidence: 99%
“…As a result, Bima Regency salt farmers would rather increase salt production than maintain salt quality. Komariyah et al (2021) explained that agents involved in salt distribution determine the desired profit margin and are determined by other salt distributors/agents.…”
Section: Program Dimension -Implementation Aligns With Objectivesmentioning
confidence: 99%