Principle Differences between B2B and B2C Marketing Communication Processes

Rėklaitis, Kęstutis; Pilelienė, Lina

doi:10.1515/mosr-2019-0005

Cited by 27 publications

(24 citation statements)

References 17 publications

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“…A possible interpretation of this finding is that the higher a company's turnover, the more important the use of the concepts of audit and control. These findings further support the conclusions made for models (1) and (2).…”

Section: H2-there Is a Significant Correlation Between The Concepts Of Audit And Controlsupporting

confidence: 90%

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Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

et al. 2021

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There is a conceptual problem in the adequate application of internal audit and internal control in the real business of the marketing environment. Although both of these managerial tools are theoretically defined, they are practically interchangeable in business. This limits their application. It is therefore necessary to focus on both concepts and make the theory and practice more precise or remove any overlaps. The aim of this paper is therefore a theoretical and practical comparison of internal audit and internal control concepts in the marketing environment. To fulfil this purpose and verify the hypotheses, this paper uses computer assisted self interviewing. The research was conducted in Q1 2021 with a sample of 3052 small and medium enterprises from the international environment of the EU 27. The research conclusions show a strong correlation of the theoretical perception of the terms of internal audit and internal control. At the same time, they show a weak correlation with the audit and control tools used in practice. They also define audit as planned independent assurance (soft consultation) and control as operational managerial assurance (hard comparison). This defines and clarifies scientific theories for managerial practice, thus enhancing and increasing the efficiency of internal audits and internal control in the business environment.

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Section: H2-there Is a Significant Correlation Between The Concepts Of Audit And Controlsupporting

confidence: 90%

“…An integral part of sustainable economies is the marketing environment [1,2]. The processes of supply and demand intermingle with the support of modern marketing approaches [3].…”

Section: Introductionmentioning

confidence: 99%

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

et al. 2021

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“…The whole area is expanded by the results concerning communication [74,87]. In management, its quality is taken for granted [88,89]; however, its quality must be taken good care of.…”

Section: Discussionmentioning

confidence: 99%

Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling

et al. 2020

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Society is constantly developing and museums must respond to this. Museums’ main tasks include conservation of humanity’s history, which puts high demands on museum staff. The level of care for cultural heritage depends on the quality of staff at the given museums. Thus, HR management can be perceived as a soft museum discipline that can be supplemented with hard management approaches. From here, certain research questions arise, such as: What are the vital factors for HR management in museums, or how can personnel competencies development be continuously improved? The research aim is, therefore, to define for museums the vital factors for personnel competencies development with an emphasis on efficiency improvement. The defined task will be completed using a questionnaire together with a multipoint Likert scale. The research was conducted on a sample of n = 810 museums in EU 27. A personnel competencies model was constructed based on the statistical analysis and using stepwise regression, which points to the importance of auditing and controlling approaches in the management of museums. The outcomes point to a lower than expected impact of the number of employees and the quality of management on the personnel competencies development. The correlation analysis of the variables shows interesting relations that should be used for the development of performance in museums.

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“…The first element is the provider of products or services, the second is the Internet service provider, which can provide from the space on the web page to the possibility of integration in an email (Teece 2010). Furthermore, the e-commerce industry distinguishes between several types of transactions, some assets pending others (Kumar and Raheja 2012;Rouibah et al 2015;R ėklaitis and Pilelien ė 2019;Martinez and Esparcia 2008;Turban et al 2006Turban et al , 2018…”

Section: Literature Reviewmentioning

confidence: 99%

Some Implications of the Development of E-Commerce on EU Tax Regulations

Tofan

Bostan

2022

Laws

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E-commerce has progressed within Europe before, on the basis of the pre-pandemic raise, with COVID-19 determining an explosion of its evolution. The European e-commerce market is very important, linking together more than 500 million consumers. This paper presents the results of assessing the guidelines and trends observed in the European regulatory process in the current period, when e-commerce is developing appreciably, studying the applicable legal norms and their effects on facilitating the control of remote payments. Compliance with the VAT (value-added tax) regime is addressed in the context described by the two important categories of active legal rules: the rules for consumer protection and the rules related to ensuring data protection. The investigation of the legal framework in this regard started from the presupposition that the necessary changes in regulation for facilitating e-commerce are capable to determine indirect changes in many aspects of financial rules and taxation. While analyzing the regulation of online trade, the various measures undertaken recently in respect to European sources of law and their implications for national legal framework opened additional directions of investigation. This paper points out the indirect effect of e-commerce development on the regulatory framework, both in the area of consumer protection and in line with the difficult balance between the right to information and protection of data. The fiscal effects of e-commerce payments and the challenges for the value-added tax regime are also addressed, both from a theoretical point of view and with input from the Court of Justice of the European Union’s jurisprudence. The analyzed documents show that, in this respect, the legal reform will go deeper and will continue with the rhythm of the development of the online activities.

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Principle Differences between B2B and B2C Marketing Communication Processes

Cited by 27 publications

References 17 publications

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling

Some Implications of the Development of E-Commerce on EU Tax Regulations

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