The technology has always been embraced for making better processes. The increasing use of automation has proven beneficial for business organisations. The businesses that have embraced technological changes have flourished. The print industry has also been touched by such changes. The print industry has faced challenge of survival in couple of years back. It is sure that print lengths have decreased but on having keen insight we can see new opportunities have crept in due to technological changes. Print industry is adopting workflow automation solutions to make desired growth and to serve customers in a better way. This paper discusses about print workflow automation adoption. A reference to print workflow model "PrettyPrint" has been discussed. Also the paper reveals the results of sampling activity performed on print service providers. The results of sampling activity indicate that proposed model solves the problems of print service providers.