“…Crompton's description of the overall image (1977) -arranged representations of a destination in a cognitive system -indicates the importance of cognitive components. Many destination image studies have analysed cognitive perceptions focusing on the concrete attributes of a destination (Agapito et al, 2013;Beerli & Martin, 2004a, 2004bGartner, 1989;Lin et al, 2018;Pearce, 1982;Pike, 2002;Stylidis et al, 2017;Stylos et al, 2016Stylos et al, , 2017. In the reviewed literature, cognitive destination image attributes are grouped into five factors: natural resources, general and tourism infrastructure, economic and political elements, tourist attraction, and social environment (Beerli & Martin, 2004;Stylos et al, 2016Stylos et al, , 2017Stylidis et al, 2017), and these attributes differ according to destination and tourism type (Beerli & Martin, 2004;Smith et al, 2015;Stylidis et al, 2017;Stylos et al, 2016Stylos et al, , 2017.…”