This study aims to develop a pipeline for identifying and prioritising the processes to include in business process management (BPM) initiatives by considering the obstacles for giving equal importance to the processes performed in businesses. The paper proposes the use of a process classification framework as a reference for process identification and fuzzy multi‐criteria decision‐making methods for prioritising the processes. A real‐life application is presented, which adopts APQC Process Identification Framework, Fuzzy‐SWARA for weighting the criteria, and six additional methods for prioritising the processes. The approach would assist the executives in maintaining the BPM lifecycle by presenting a roadmap, especially for organisations that do not have much experience in this field. Methodological depth, richness and recency would provide guidelines for investigating the best set of processes to include in the architecture initially, not in the analysis or redesign phases.