Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

Bağcı, Rıfgı Buğra; Taşçıoğlu, Mertcan

doi:10.1080/15332861.2024.2350324

Journal of Internet Commerce

2024

DOI: 10.1080/15332861.2024.2350324

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Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

Rıfgı Buğra Bağcı,

Mertcan Taşçıoğlu

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Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

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References 81 publications

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