Limited research exists on college students’ attitudes towards premarital sex in China, despite its increasing prevalence among youth. This study examines the correlation between attitudes towards pornography consumption, peer sexual behaviors, and college students’ attitudes towards premarital sex in Guangdong province, China. Using convenient and snowball sampling, 326 participants completed a questionnaire. Results reveal significant correlations between attitudes towards pornography consumption, peer sexual behaviors, and attitudes towards premarital sex. The study discusses implications for practice and policy. These findings offer practical insights for future research on love and marriage in Chinese society.