Problems and Future Prospects in Marketing of Kota Doria

Abstract

The handloom sector is the largest economic activity after agriculture providing direct and indirect employment to more than 30 lakhs weavers. The handloom industries are environment friendly, energy saving form of artistry among the textile sector with the outcome of sustainable textile products. Indian handloom products are as different and varied as our cultures and languages. There may be many similarities in different styles, but then each handloom products are distinct from the other, has a mark of it own. This difference is in styles patterns or motifs used, ground fabric and yarns used. Each unique combination of weaves, motifs, patterns and colors conveys the historical experiences of the people who make and use it.This study underlines the dynamics of handloom product at Kaithun and in the adjacent areas of Kaithun of Kota district in Rajasthan renowned in the field of weaving Kota Doria saree. In the present study, we have analyzed the emerging problems in marketing of Kota Doria sari in Kota district. The study is based on both the primary and secondary data sources. The study result reveals that the situation of the weavers of Kota Doria sari was pathetic and distressing due to illiteracy, financial constraints, health problems and poor government support.

Kota Doria Weavers Pleading for New Designs!

“…He urged the state government to make significant efforts to protect genuine Kota Doria from power loom products in order to maintain and preserve this long-standing custom. • Malik (2018) investigated the nature of the issues in Kota Doria and looked at Kaithoon's socioeconomic, financial, and marketing situation. • Suhag & Sharma (2022) concluded in her study that GI certification is still in its infancy since producers are not aware of its socioeconomic benefits and importance.…”