Problems Caused by Tourism in Kaghan Valley, Pakistan: A Study Based on Local Community Perception

Abstract

Tourism being one of the greatest and fastest growing industries of the world is contributing significantly to the development of countries and the host communities. But this industry is facing many problems in most of the developing countries including Pakistan. Most of the issues are raised due to lack of planning which not only dissatisfies the tourists but also has negative impacts on the local communities. Unplanned tourism not only affects the host guest relationship but also the tourism resources of an area. The study in hand is author’s part of PhD research and highlights the problems of host regions caused by tourism in Pakistan, taking Kaghan valley as case study. The results of the study show that if proper measures are not taken well in time, the unplanned tourism will destroy the natural and socio-cultural environment of the valley very soon.

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“…The questionnaire consisted of two parts, with questions created based on previous studies of responsible and sustainable tourism (Arif et al, 2019;Gong, Detchkhajornjaroensri, & Knight, 2018;P erez et al, 2017;S anchez-Fern andez, Iniesta-Bonillo, & Cervera-Taulet, 2019;Tasci, 2007). These scales were adopted due to the scope of the study, developed in Pakistan, and focused on studying tourists' perceptions in tourist areas.…”

“…The questionnaire consisted of two parts, with questions created based on previous studies of responsible and sustainable tourism (Arif et al. , 2019; Gong, Detchkhajornjaroensri, & Knight, 2018; Pérez et al ., 2017; Sánchez-Fernández, Iniesta-Bonillo, & Cervera-Taulet, 2019; Tasci, 2007).…”

“…For example, Jiménez-Barreto, Rubio, Campo and Molinillo's (2020) applied a multi-method approach to understand destination brand authenticity; Hunter and Suh's (2007) used it to investigate destination image perception, while Gallarza-Granizo, Ruiz-Molina and Schlosser (2019) have explored value dimensions in the hospitality industry. Previous research conducted in the Kaghan Valley (Pakistan) collected feedback from the local community to understand their perceptions of tourism and the problems caused by tourism in the territory and produced preliminary results using this approach (Arbolino, Boffardi, De Simone, & Ioppolo, 2021; Arif, Ullah, & Samad, 2019; Asmelash & Kumar, 2019). Accordingly, these mixed methods were deemed appropriate for the present study.…”