The improvement of the Brazilian system of interactive Digital Television (iDTV) has amplified usage perspectives for television in the educational realm, due to new possibilities of interaction. Thus, there is a growing discussion over the development of educational content that will address the needs of this new reality. The present article describes concepts of the technological, communicational and educational categories in an integrated proposal for the definition of educational content for iDTV. An interdisciplinary team applies steps and resources of integration, having T-ViLO (Video interactive Learning Objects for Television) as a representation of the content developed. Results showed that the integration proposal led the professionals both to realize the integration among the elements in the T-ViLO production and to analyze this integration in the produced T-ViLO.