Abstract:Abstract.The first stage of product design is a simple sketch by a stylist. The attributes of the product can easily be expressed using words, for example, thin and sharp. This paper delves into a preliminary stage of product design based on the needs of potential customers. Taking into consideration of an anatomy of a speaker as a case study, we first classify its main attribute which attracts potential customers. These attributes are expressed using appropriate semantics which is represented with suitable va… Show more
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